Mobile coupons may offer added value at the point of sale
Merchants that use mobile marketing to drive transactions at the retail point of sale have a new option for accepting mobile coupons and rewards.
Street Savings, a mobile marketing solutions provider, recently announced two products that allow retailers and other merchants to process promotional text messages and gift and loyalty programs when customers come into the physical store. The programs integrate with existing POS and credit card terminals.
"Merchants understand the growing importance of mobile technology to their business," said Pal Flagg, COO of Street Savings. "By tying the mobile transaction to the existing payments terminals, we have solved the problem of mobile coupon and rewards redemption."
One recent survey suggests merchants would do well to use mobile marketing to increase their visibility. A study from Mojiva, a mobile ad network, found that more than 60 percent of users click on mobile advertisements every week, with half of that group saying they would play a game, visit a website or download an application upon seeing an ad.
Less than one-quarter said they would make a purchase, while 40 percent said they would download a coupon.
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