Important considerations before jumping into ecommerce
Econsultancy reports that high gas prices, crowded shopping centers and parking troubles are driving more consumers in the United Kingdom to shop online. As ecommerce continues to be a growing force in the retail industry worldwide, some merchants may be wondering how to break into the online sector.
According to the ecommerce resource, the best ways retailers can achieve success online include offering a "welcome" gift by upgrading all new customers' first orders to next-day delivery. Additionally, stocking warehouses should be near or incorporated with dispatch warehouses in order to have quick turnover between orders being placed and deliveries going out. Offering free delivery and returns is also more likely to make shoppers purchase several items at once, the resource says.
In order to make the free delivery option feasible for retailers, consider whether customers will actually buy more because of the savings on delivery. Also think about whether establishing a minimum purchase amount will be necessary to satisfy product margins and if a sliding scale setup purchase amounts should be implemented.
"Often it is the little details that make all the difference," the website says, and the return on the effort to quickly respond to emails and offer delivery perks can result in increased brand loyalty.
According to International Business Times, other tools that can benefit ecommerce sites include social media management software and tools that allow companies to offer ecommerce shopping carts.
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