Retailers are continuously looking for new ways to gather consumer information to improve store operations and boost revenues. While loyalty programs and email surveys persist as popular methods in doing so, new technology could help retailers even more.

California-based company Passbox has developed a game that retailers can use in-store to leverage consumers' increasing interactions with mobile and social networks, CSP Daily News reports.

The game is available to consumers at checkout via an Android-based touchscreen. While the consumer waits for their payment and purchase to be processed, they are directed to the five-to-eight second game. However, to play they must enter their phone number.

"By building a fun, game-like experience in the store that connects to your mobile phone and your social communities, you can inspire unprecedented levels of brand loyalty, driving incremental visits and sales growth," Mark Strauch, CEO of Passbox, told CSP Daily News.

Another way retailers are using mobile and social channels to collect information on their consumers is through the creation of apps, which customers can download and purchase.