Retail merchandising isn't just about how products are marketed and advertised. Often, customer service and experience can be equally important factors in sales.

One surprising way businesses are able to motivate their employees is by developing and upholding high customer service standards that really put the consumer first. A recent article in Business 2 Community discusses the results of a recent study it undertook, and how the ways in which a company treats its customers can communicate the expectations it has for its employees.

When employees believe that every customer is valued by a company, they will work harder to create an environment in which shoppers feel like they're receiving a personalized experience, the website explains.

"People take pride in working for a company that does right by its customers and value being part of a company that allows them to build lasting relationships with loyal customers and clients," said one respondent, according to the study.

Creating a high level of customer service also has the benefit of spurring stores' reputations, which can ultimately attract new shoppers.