As consumers spend more time online, whether through computers or mobile devices, retailers are taking note by providing deals and discounts through the web. These offerings come in the form of redeemable codes at checkout as well as scannable components that are accessed by mobile devices.

Retailing Today reports that research from Kantar Media revealed that in 2012, merchants provided 46.1 percent more in digital coupons on their website than they did in the previous year. These materials are helping businesses increase their consumer retention levels and boost loyalty. Companies can develop these marketing components by looking at shoppers’ past purchases and targeting new offers based in this data.

In a separate article, the source writes that a study by Juniper Research found that mobile coupons are also gaining traction among retailers, as they look to accommodate customers carrying their devices and using them for shopping purposes. For 2013, the number of coupons accessed and redeemed by mobile is forecasted to come in around 10 billion discounts in total, representing a more than 50 percent increase from last year.