It may seem as though countries across the globe have fully adopted ecommerce platforms, as consumers are now going online more than ever to browse for and purchase items. However, some merchants in Australia are lagging behind when it comes to web shopping, and they could risk losing customers if they ignore the technology much longer.

Writing for the Herald Sun, Jessica Irvine explains that Australians are taking to the internet to buy all kinds of items – appliances such as refrigerators, clothing, groceries, electronics and a variety of other products. As retailers in all industries are impacted by the growing demand for ecommerce, it only makes sense for these businesses to provide solutions to make customers' web shopping experiences more pleasant. Irvine cites the NAB Online Retail Index, which found that in 2012, Australian consumers spent a total of $12.8 billion online, representing a 23 percent year-over-year increase.

If retailers make the move now to implement ecommerce processes, it could give a big boost to the nation's retail sales. Reuters reports that findings from the Australian Bureau of Statistics revealed that retail sales grew 0.9 percent in January, the biggest jump in four months. Adopting ecommerce strategies will only help merchants increase their revenues.