Tablets and smartphones are bringing new insight to retail business intelligence initiatives, but the results of these endeavors have caused concern among leaders.
This high-tech atmosphere has convinced many retailers sticking with conventional practices to reorganize their store operations, integrating analytics, tablets, and entirely new formats into the physical shopping experience.
The way consumers shop is changing rapidly, as more individuals are going online to make purchases and research products, which is creating new paths to purchase that retailers should watch.
Small and medium-sized businesses typically have to work harder to keep up with large retailers, and a recent report found that many are looking to enhance the point of sale experience by investing in POS software that caters to mobile users.
Age really does matter when it comes to retail marketing, as the approach you take to appeal to your audience will vary depending on what generations you’re hoping to attract.
A good content marketing strategy can help increase site traffic for any online retailer, but if the content does not live up to its potential, you won’t see the highest possible return on investment.
Better understanding how people are interacting with retail stores through various channels can help merchants develop more effective marketing and sales strategies and make it easier to choose the right ecommerce software for their needs.