Retailers at NRF agree: tech needs to solve real business challenges and improve the experience

 

At NRF 2018: Retail’s Big Show, retail IT leaders shared how they pushed past pitfalls in choosing or creating technologies for the business in a panel on digital transformation.

Scott Emmons of Neiman Marcus testified to greater progress once the Business Ops and IT teams became more intentional about collaboration in the ideation and planning phases.

“We had to break out of that [approach of] sitting around waiting for business to come up with lots of ideas that we couldn’t execute on,” Emmons said.

Cross-departmental communication between the business and IT teams opens the path to creating more efficient and effective solutions to bottlenecks and challenges faced on the sales floor.

Armed with a better internal understanding of needs, retailers can evaluate software solutions to find the best fit, whether an all-in-one solution or best of breed.

Some retailers are looking for a turnkey solution that will enable them to get the job done without much thought and customization.

Others are executing a more complex strategy or have unique business challenges and want best of breed solutions that will enable them to build out their exact strategy.

The ultimate consensus: tech needs to solve real business challenges, and the retail team needs to be clear on the challenges they’re trying to solve.

The more specific your challenge, the more tailored your software must be to meet that need – and the more you need to work closely with your technology partners. Retailers are making technology choices for the long term, choosing technology partners with expertise and flexibility to help them scale.

The Hershey Company’s Brian Kavanagh, senior director of insights driven performance and retail evolution, commented in an NRF session on the importance of tech companies understanding what is unique about each retailer’s brand proposition and how they approach the market.

This conversation made its way back onto the Expo floor, where technology providers, including yours truly, showcased their solutions and met with retailers to hear their needs.

 

 

The Retail Pro executive team

 

 

Retail Pro Prism has a customizable UI to help you show your brand.

 

 

From left: Kevin Connor, Mike Bishop, Ket Venethongkham, Rick Fuentes, Kerry Lemos.

 

Kavanagh reminded audiences of the bottom line for retail technology choices: sales.

“Enhancing the customer experience is important to physical retailers, but more important is converting foot traffic into sales,” he said.

One retail expert pointed out, “Of the 174 million shoppers over the five-day holiday period post-Thanksgiving, the omnichannel shopper spent, on average, $82 more than an online-only shopper and $49 more than an in-store only shopper.”

Findings from NRF’s Consumer View report, discussed in a panel featuring IBM, showed most shoppers (73% for stores, 54% for online) come with purchase intent toward a particular item, rather than just browsing. 58% ranked ease in getting what they need as their top factor for determining where to shop.

 

Source: NRF

 

Levi’s President James ‘JC’ Curleigh spoke to this culmination of technology, experience, and sales in his session at NRF:

Let’s be simple. In a world of difficult decisions picking out your favorite pair of jeans should not be one of them. We need to put you on a simplified course to either keep you in Levi’s or introduce you to Levi’s in a simple way. To deliver that simplicity, we have to take a level of sophistication – in our supply chain, in how we show up in retail, and in productivity solutions so we can continue create that simple frontside of your favorite pair of jeans but delivered in a more sophisticated way than ever before. Simple in the front, sophisticated in the back.

Retailers optimizing their technology to increase shopping convenience across channels are making progress in both customer experience and sales.

 

Experiential retail drives revenue & growth.
Build it with Retail Pro POS.

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Outgrowing your POS? Go enterprise.

 

 

Jan 14 – 16 | NRF Booth #3375

Don’t limit your options for growth with a POS that’s designed to handle just a handful of SKUs and stores.

Add webstores, brick and mortar stores, kiosks, pop-ups, shop-in-shops, and franchises domestically or abroad – all with Retail Pro POS.

On January 14 – 16, visit the Retail Pro executive team at NRF booth #3375 to see the POS and retail management software that gives you the flexibility you want and the robust capabilities you need to manage your stores more effectively and keep growing.

 

Book Now

 
 


 

Take Control of Inventory

 

For growing retailers, inventory management can be a labor-intensive bottleneck.

Streamline your pricing, promotions, margins, transfers, and operations with deep visibility and control over inventory.

 
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Empower your IT team to optimize

 

 

Test your next strategy with a Retail Pro lab environment so you can launch with zero downtime, and empower your team with detailed training resources on the My Retail Pro portal – both included in your Retail Pro Software Assurance plan.
 

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Don’t settle for one-size-fits-most

 

 

Tailor your Retail Pro user interface to create the exact workflow that makes sense for your business to increase efficiency and speed.

Infuse every screen, receipt, and product label with your branding.

 
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Whatever your plans for change in 2018, we can help.
 

Talk to us at NRF to see how Retail Pro can help you keep improving your operations to drive revenue and growth.

 

Book Now

 
 

Experiential retail drives revenue and growth. Build it with Retail Pro POS.

 

Visit us at NRF! Jan 14 – 16 | NRF Booth #3375

For many enterprise retailers, 2017 was a year to rethink their strategy, restructure operations, and reinvest their energies into unifying channels. The goal? Creating integrated, memorable experiences that drive repeat sales.

Good products attract customers. Great experiences keep them coming back. And great POS software like Retail Pro gives you robust functionality and flexibility to build out your exact strategy and drive sales.

On January 14 – 16, visit our executive team at NRF booth #3375 to see the POS and retail management software that helps you make retail much more than just a transaction – and let’s build retail experiences together.

 

Book Now

 
 

Deliver consistent customer delight

 
Give customers what they want every time with operational efficiency built on integrated software.

Open APIs for Retail Pro allow you to unify operations across channels by integrating all your retail tools – including ERP, clienteling, loyalty, analytics, RFID, and any other platform you might choose.

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Retail everywhere your customers shop

 
With a centralized view of your data, customers, and inventory, and Retail Pro software localized to meet region-specific fiscalization, language, currency, and tax requirements like VAT, you can go everywhere retail is growing — which is everywhere.


 
Whatever your plan for deepening your relationship with customers for 2018, we can help.

Talk to us at NRF to see how Retail Pro can help you build your retail experience and drive revenue and growth.

 

Book Now