Get the Omnichannel Word Out to Customers
Omnichannel is running the show in retail, and omnichannel shoppers are the most valuable. Retailers can calculate how to reach their highest value demographic. Continue reading
Archives
Why in-store fulfillment is a must for retail & how to pull it off with less resource strain
Today’s customers are looking for a seamless purchasing experience, whether that’s in-store, online, or a combination of both. But the so-called “last mile” — the time it takes for a shipment to reach a customer —can be a thorn in the … Continue reading
Customer survey results can be misleading
Many retailers ask customers for ratings on the service they received during a shopping trip. Often, these requests to complete a survey are made from the associates themselves, and reinforced through a reminder on the receipt. But exactly … Continue reading
NRF 2019: Traditional retail needs more of this to delight customers
Note to retailers: Be willing to disrupt the ways you sell products to customers. That was one of the key messages at the National Retail Federation Big Show 2019 in New York City earlier this month. How can … Continue reading
NRF: Unified commerce that puts shoppers first
In managing your retail business, your control is limited. You can optimize schedules and inventory, but over the most volatile factor – your customers – you have far less control. Yes, you can drive shoppers to buy more, … Continue reading
6 Essential Elements of a Winning Independent Retail Strategy
Looking to improve inventory productivity and control? Watch this final part of our 3-part Retailer Success webinar series to see principles and tactics that will help you manage inventory better and compete profitably. Part 3: Six Essential Elements of … Continue reading
Customer-sourced innovation: How retailers leverage direct customer insight to drive innovation ROI
86% of shoppers will pay more for a better customer experience. Your team can brainstorm and implement ways to innovate CX… but when you implement changes, how do you know which factors help or hinder improvement? And how … Continue reading
Embrace Social – Or Else
Social media is no longer the purview of newlyweds, new parents and kitten videos. It is increasingly used by retailers looking to strengthen their brands. Conversely, as mobile shopping continues to grow, social media is putting new power into … Continue reading
Retailers Go the Personalized Route
Half the battle for success in retail is getting the customer in the door or on the website, followed by the challenge of closing the sale. According to MyBuys research, highlighted in Personalization Comes of Age, 75 percent of shoppers … Continue reading
Digital Store Must Keep Customer Top of Mind
While digital business will influence every part of the retail experience in the near future, it’s important for stores to recognize that the customer — not technology — will still be the star of the show. Sure, the digital store … Continue reading
