Knowing your customers is key to creating effective marketing campaigns and promotions. There are myriad ways to slice your retail data, so how can you form smart segmentations that will help you deliver tailored marketing messages to relevant group of customers for higher redemption rates and sales? Continue reading
Building omnichannel operations for multinational companies requires integrated technology designed for business agility. With the right set of tools, retailers can build their brands across geographic borders and still provide a consistent customer experience. A successful project must nurture continuous experimentation … Continue reading
The struggle is real for customers hoping to take some of the legwork out of shopping by researching products online before heading to a store – only to make the drive and discover the product they decided on isn’t available, … Continue reading
Digital acceleration will be one of the most popular topics in the retail world in 2021. Coming out of a pandemic-centric 2020, retailers expanded e-commerce capabilities, cultivated (and relied upon) core customers and became creative with customer fulfillment. How they … Continue reading
3 things are clear to retailers: Most of your sales come from existing customers. The best way to increase repeat sales is to focus on cultivating customer loyalty. Success for your loyalty marketing program depends critically on shopper enrollment. … Continue reading
If your loyalty program is lacking luster, it’s likely time for an overhaul or at least a close inspection. So, you have a loyalty program, but: It’s not attracting new members Its members are not as active as you’d … Continue reading
