European retail merchants looking to improve their operations may want to take a page from Amazon's book, as the online retailer dominates in terms of deals, inventory and customer experience, according to industry expert Scot Wingo.<\/p>\n
Wing, who is CEO of ChannelAdvisor, says the key to Amazon's success has been revolutionizing the retail market. For example, one recently launched pilot program features a series of drop boxes installed near two busy subway stations in the U.K. Busy workers would be able to stop by these stations to pick up their purchase, using a code text messaged to them to open the box.<\/p>\n
"Amazon has a nice way of figuring out what European shoppers want," he told Internet Retailer. From European web sales alone, the brand generated approximately $16.7 billion last year, up from $12.1 billion in 2010. It also has upward of 4 million Europeans enrolled in the Amazon Prime service.<\/p>\n
"Amazon Prime gives Amazon an excellent platform to keep serving up better value, selection and customer service to its best return shoppers,” says Wingo.<\/p>\n
New features and services are just one strategy that merchants can employ to streamline store operations. New technology, better customer service, innovative services – these are all crucial to maximizing sales.<\/p>\n","protected":false},"excerpt":{"rendered":"
European retail merchants looking to improve their operations may want to take a page from Amazon’s book, as the online retailer dominates in terms of deals, inventory and customer experience, according to industry expert Scot Wingo. Continue reading