Rather than conducting a greater number of transactions online, many shoppers are spending more money per order less frequently, new research from Dydacomp suggests.<\/p>\n
The Dydacomp SMB Index, prepared for Internet Retailer, suggests the number of online transactions has declined by 7 percent while simultaneously, total expenditures have grown by 4 percent. This data was compiled by observing more than 1.7 million orders per month at upward of 1,500 ecommerce retailers.<\/p>\n
In particular, books, sporting goods and auto parts were the big gainers. Only tobacco and alcohol products are selling less often online.<\/p>\n
"The index showed a slight decline in sales, 0.84 percent, last month compared with March 2011, while year-to-date sales through March increased 3.85 percent year over year," the news source added.<\/p>\n
Online shopping has changed how many retail merchants conduct store operations. Now many brands are offering price matching initiatives to encourage shoppers to spend in-store rather than buying goods online.<\/p>\n","protected":false},"excerpt":{"rendered":"
Rather than conducting a greater number of transactions online, many shoppers are spending more money per order less frequently, new research from Dydacomp suggests. Continue reading