{"id":1147319,"date":"2013-08-14T10:07:58","date_gmt":"2013-08-14T17:07:58","guid":{"rendered":"http:\/\/www.retailpro.com\/News\/blog\/index.php\/2013\/08\/14\/mobile-technology-is-being-used-for-point-of-sale-loyalty-programs\/"},"modified":"2013-08-23T11:43:02","modified_gmt":"2013-08-23T18:43:02","slug":"mobile-technology-is-being-used-for-point-of-sale-loyalty-programs","status":"publish","type":"post","link":"https:\/\/www.retailpro.com\/News\/blog\/index.php\/2013\/08\/14\/mobile-technology-is-being-used-for-point-of-sale-loyalty-programs\/","title":{"rendered":"Mobile technology is being used for point of sale, loyalty programs"},"content":{"rendered":"<p>Smartphones and tablets are used for a variety of everyday purposes, and retailers are leveraging the technology to perform a variety of functions. As consumers increasingly turn to mobile devices for shopping, merchants are learning how to accommodate these patrons through streamlined <a href=\"https:\/\/www.retailpro.com\/Solutions\/\" target=\"_self\" class=\"dnautolink\">point of sale<\/a> processes and effective loyalty programs.<\/p>\n<p>Point of Sale News reported that <a href=\"http:\/\/pointofsale.com\/201308131475\/Point-of-Sale-News\/Retailers-Focus-Mobile-Efforts-on-Building-Brand-Loyalty.html\" target=\"_blank\">mobile loyalty initiatives<\/a> are garnering more attention within the <a href=\"https:\/\/www.retailpro.com\/Solutions\/\" target=\"_self\" class=\"dnautolink\">retail industry<\/a> from both consumers and brands. The source cited a study by EPiServer which found that a majority of retailers that attended the Internet Retailer Conference and Exhibition stated they believe mobile technology can best be used for developing successful customer loyalty programs.<\/p>\n<p>Although price competition is a concern of many brands, survey respondents felt that by offering a new and engaging experience through a mobile app or optimized website, they would be able to increase retention, the source explained. It&#039;s all about convenience, the news provider noted, as consumers who are comfortable and familiar with using a brand&#039;s mobile app are more likely to purchase from that specific merchant through their mobile device.<\/p>\n<p>To help oversee all mobile processes and <a href=\"https:\/\/www.retailpro.com\/Solutions\/\" target=\"_self\" class=\"dnautolink\">POS<\/a> transactions, companies can use <a href=\"https:\/\/www.retailpro.com\/Solutions\/\" target=\"_self\" class=\"dnautolink\">retail management software<\/a> to keep track of loyalty programs, financial information and a variety of related elements.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Smartphones and tablets are used for a variety of everyday purposes, and retailers are leveraging the technology to perform a variety of functions for their operations. <a href=\"https:\/\/www.retailpro.com\/News\/blog\/index.php\/2013\/08\/14\/mobile-technology-is-being-used-for-point-of-sale-loyalty-programs\/\">Continue reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":7,"featured_media":1147320,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[49],"tags":[],"class_list":["post-1147319","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-retail-customer-business-intelligence"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.retailpro.com\/News\/blog\/index.php\/wp-json\/wp\/v2\/posts\/1147319","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.retailpro.com\/News\/blog\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.retailpro.com\/News\/blog\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.retailpro.com\/News\/blog\/index.php\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/www.retailpro.com\/News\/blog\/index.php\/wp-json\/wp\/v2\/comments?post=1147319"}],"version-history":[{"count":0,"href":"https:\/\/www.retailpro.com\/News\/blog\/index.php\/wp-json\/wp\/v2\/posts\/1147319\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.retailpro.com\/News\/blog\/index.php\/wp-json\/wp\/v2\/media\/1147320"}],"wp:attachment":[{"href":"https:\/\/www.retailpro.com\/News\/blog\/index.php\/wp-json\/wp\/v2\/media?parent=1147319"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.retailpro.com\/News\/blog\/index.php\/wp-json\/wp\/v2\/categories?post=1147319"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.retailpro.com\/News\/blog\/index.php\/wp-json\/wp\/v2\/tags?post=1147319"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}