{"id":1168602,"date":"2013-08-21T06:14:18","date_gmt":"2013-08-21T13:14:18","guid":{"rendered":"http:\/\/www.retailpro.com\/News\/blog\/index.php\/2013\/08\/21\/brands-can-leverage-ecommerce-benefits-with-retail-management-software\/"},"modified":"2013-08-29T12:03:04","modified_gmt":"2013-08-29T19:03:04","slug":"brands-can-leverage-ecommerce-benefits-with-retail-management-software","status":"publish","type":"post","link":"https:\/\/www.retailpro.com\/News\/blog\/index.php\/2013\/08\/21\/brands-can-leverage-ecommerce-benefits-with-retail-management-software\/","title":{"rendered":"Brands can leverage ecommerce benefits with retail management software"},"content":{"rendered":"<p>Ecommerce has taken the <a href=\"https:\/\/www.retailpro.com\/Solutions\/\" target=\"_self\" class=\"dnautolink\">retail industry<\/a> by storm. Consumers are increasingly going online to browse for, compare and buy the products they want. For this reason, merchants have adopted technology that allows them to offer online shopping to&nbsp;their customers. However, not all brands have seen success when it comes to their ecommerce efforts. Fortunately, with the help of <a href=\"https:\/\/www.retailpro.com\/Solutions\/\" target=\"_self\" class=\"dnautolink\">retail management software<\/a> solutions, companies can make sure their Web shopping platforms bring in new business.<\/p>\n<p>Forbes stated that for some merchants, the time, effort and money put into developing ecommerce operations <a href=\"http:\/\/www.forbes.com\/sites\/paularosenblum\/2013\/08\/19\/not-all-retailers-reaping-a-bounty-from-ecommerce-efforts\/\" target=\"_blank\">has not been worth i<\/a>t. This could be because some retailers have a hard time ensuring their platforms are up and running, in addition to running into issues&nbsp;delivering products to customers in a timely manner and offering the best prices while still being able to turn a profit. Because of this, some brands have relied solely on their brick-and-mortar locations to sell their merchandise, but this is becoming increasingly difficult as many consumers now prefer to shop online.<\/p>\n<p>However, retail management software can give merchants the tools they need to oversee all aspects of their online operations, such as <a href=\"https:\/\/www.retailpro.com\/Solutions\/\" target=\"_self\" class=\"dnautolink\">point of sale<\/a> processes, inventory procedures and customer loyalty initiatives, among other factors. By doing this, brands stand a better chance of making their ecommerce efforts successful.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ecommerce has taken the retail industry by storm. Consumers are increasingly going online to browse for, compare and buy the products they want. <a href=\"https:\/\/www.retailpro.com\/News\/blog\/index.php\/2013\/08\/21\/brands-can-leverage-ecommerce-benefits-with-retail-management-software\/\">Continue reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":7,"featured_media":1168603,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[46],"tags":[],"class_list":["post-1168602","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-e-commerce"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.retailpro.com\/News\/blog\/index.php\/wp-json\/wp\/v2\/posts\/1168602","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.retailpro.com\/News\/blog\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.retailpro.com\/News\/blog\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.retailpro.com\/News\/blog\/index.php\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/www.retailpro.com\/News\/blog\/index.php\/wp-json\/wp\/v2\/comments?post=1168602"}],"version-history":[{"count":0,"href":"https:\/\/www.retailpro.com\/News\/blog\/index.php\/wp-json\/wp\/v2\/posts\/1168602\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.retailpro.com\/News\/blog\/index.php\/wp-json\/wp\/v2\/media\/1168603"}],"wp:attachment":[{"href":"https:\/\/www.retailpro.com\/News\/blog\/index.php\/wp-json\/wp\/v2\/media?parent=1168602"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.retailpro.com\/News\/blog\/index.php\/wp-json\/wp\/v2\/categories?post=1168602"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.retailpro.com\/News\/blog\/index.php\/wp-json\/wp\/v2\/tags?post=1168602"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}