Smartphones and tablets are no longer just tools that allow users to stay in touch with contacts or work remotely – they are now being increasingly used for shopping. Whether it's patrons paying with their devices at brick-and-mortar locations or consumers using the gadgets to browse for and purchase items while on the go, it's no longer a secret that mobile is taking the sector by storm.<\/p>\n
According to recently released research by comScore, mobile commerce grew 24 percent year-over-year<\/a> in the second quarter. This represents a total of $4.7 billion spent through the gadgets, the study revealed. Apparel and accessories were the most bought products through mobile commerce, while computer hardware and digital content followed behind, comScore found.<\/p>\n To give an example of how prevalent mobile is within the retail industry<\/a>, a study by Placed Inc discovered that a significant amount of back-to-school shoppers are using the devices to research, compare and purchase their supplies for the upcoming school year. Internet Retailer reported that the research revealed almost half (48 percent)<\/a> of patrons are accessing coupons and deals with their gadgets, and 20 percent are actually buying items through their smartphones and tablets.<\/p>\n","protected":false},"excerpt":{"rendered":" Smartphones and tablets are no longer just tools that allow users to stay in touch with contacts or work remotely – they are now being increasingly used for shopping. Continue reading