For many traditional brick-and-mortar retailers, there is a stark divide between online and in-store. However, this creates a challenge for retail merchandising strategies in an increasingly digital world.<\/p>\n
As a result, many high street shops in the U.K. are taking the plunge into the online world. One way retailers are reinvigorating their brick-and-mortar outlets is by incorporating visitors through social networks.<\/p>\n
For example, technologies such as interactive dressing rooms partnered with social media allow customers to comment on products, influence retailer decisions and even get feedback from friends, The Guardian reports.<\/p>\n
"Involving customers in product design and inventory decisions can optimize stock-to-sales ratio and control operating costs," the paper explains. "In time this could even change how fashion trends unfold as customer demand influences seasonal ranges and retailers' buying decisions."<\/p>\n
Social retailing doesn’t need to be locked up in the virtual dressing room, though. Shops can use social networks to promote in-store events or share discounts only redeemable at a brick-and-mortar shop.<\/p>\n","protected":false},"excerpt":{"rendered":"
For many traditional brick-and-mortar retailers, there is a stark divide between online and in-store. Continue reading