Previously, online, mobile and in-store shopping experiences were likely handled as different platforms. However, a new report from Retail Systems Research suggests companies are looking to consolidate their various sales platforms as they further focus on providing a uniform shopping experience.<\/p>\n
The 66 retail respondents all said that consolidation is important, but as few as 32 percent have actually done so. Most focus on relatively simple tasks first, such as marketing.<\/p>\n
There is a notable advantage to consolidation, though. Out of a group called "retail winners" – those that achieved 3 percent year-over-year growth – all have begun to form consolidation plans.<\/p>\n
"Enabling true cross-channel capabilities, exposing product and inventory information across the entire enterprise, empowering in-store associates to meet customer needs and proactively managing the relationship with consumers will enable retailers to build brand loyalty that is more valuable than merely delivering a low price,” the authors say, as quoted by Internet Retailer.<\/p>\n
Many merchants are striving to integrate software solutions that will help them boost store operations and consolidate their efforts.<\/p>\n","protected":false},"excerpt":{"rendered":"
Previously, online, mobile and in-store shopping experiences were likely handled as different platforms. Continue reading