Even as retailers work to improve their mobile optimization for an increasing number of smartphone- and tablet-based sales, they should realize that many of their customers are still using more traditional means when shopping online.<\/p>\n
According to a Drapers study in association with Kantar Media, four out of five apparel shoppers primarily use their laptop or PC while browsing and ordering items online<\/a>. By contrast, tablets were the main device for 10.7 percent of customers and only 8.5 percent on smartphones. This ratio was roughly the same regardless of the age group, with 18-24 year olds still preferring home computers more than 75 percent of the time. Desktops can provide more convenience at the point of sale<\/a>, which could be influencing the habit.<\/p>\n Notably, apparel sales increased at the end of September, with Investor's Business Daily attributing the uptick partially to cooler weather driving the purchase of seasonal clothing<\/a>. The total same-store sales were 2.1 percent higher from one year prior, and this trend might continue should the temperature hold steady – the news provider highlighted that the fourth week of September was the coldest it has been since 2006. As the fall season progresses, retail industry<\/a> professionals who factor in the weather along with customers' preferred shopping methods may be able to improve their total sales before the holidays.<\/p>\n","protected":false},"excerpt":{"rendered":" Even as retailers work to improve their mobile optimization for an increasing number of smartphone- and tablet-based sales, they should realize that many of their customers are still using more traditional means when shopping online. Continue reading