{"id":1381763,"date":"2013-10-30T05:17:53","date_gmt":"2013-10-30T13:17:53","guid":{"rendered":"http:\/\/www.retailpro.com\/News\/blog\/index.php\/2013\/10\/30\/digital-coupons-used-by-majority-of-us-internet-users\/"},"modified":"2013-11-07T10:39:44","modified_gmt":"2013-11-07T18:39:44","slug":"digital-coupons-used-by-majority-of-us-internet-users","status":"publish","type":"post","link":"https:\/\/www.retailpro.com\/News\/blog\/index.php\/2013\/10\/30\/digital-coupons-used-by-majority-of-us-internet-users\/","title":{"rendered":"Digital coupons used by majority of US Internet users"},"content":{"rendered":"<p>Coupons are a staple of the <a href=\"https:\/\/www.retailpro.com\/Solutions\/\" target=\"_self\" class=\"dnautolink\">retail industry<\/a> and have remained so no matter how often the shopping experience has evolved. They can help drive sales and encourage shopper loyalty while providing businesses with&nbsp;important data. When placed online, promotional codes help indicate the effectiveness of advertising or other marketing efforts. They are not without&nbsp;their problems, since physical coupons can slow down lines at the <a href=\"https:\/\/www.retailpro.com\/Solutions\/\" target=\"_self\" class=\"dnautolink\">point of sale<\/a> when staff members must scan barcodes or enter other details, but recent innovations have streamlined this process. Namely, digital coupons can quickly be moved through and scanned.&nbsp;<\/p>\n<p>As ecommerce and mcommerce gain more widespread acceptance, it comes as no surprise that electronic coupon use has also risen. According to eMarketer, digital coupons are <a href=\"http:\/\/www.emarketer.com\/Article\/Majority-of-US-Internet-Users-Will-Redeem-Digital-Coupons-2013\/1010313\" target=\"_blank\">being used by the majority (52&nbsp;percent) of adult United States Internet users for the first time<\/a>. This represents&nbsp;a total of 102.5 million consumers, and is an 11 percent increase from 2012.&nbsp;<\/p>\n<p>Since eMarketer anticipates the percentage of digital coupon users to rise thanks to growing mobile device ownership, merchants should expect to process more smartphone-based discounts at&nbsp;the <a href=\"https:\/\/www.retailpro.com\/Solutions\/\" target=\"_self\" class=\"dnautolink\">POS<\/a>. Deploying versatile <a href=\"https:\/\/www.retailpro.com\/Solutions\/\" target=\"_self\" class=\"dnautolink\">retail software<\/a> that can meet this demand will help improve customers&#039; shopping experiences and avoid backed up lines.&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Coupons are a staple of the retail industry and have remained so no matter how\u00a0often the shopping experience has evolved. <a href=\"https:\/\/www.retailpro.com\/News\/blog\/index.php\/2013\/10\/30\/digital-coupons-used-by-majority-of-us-internet-users\/\">Continue reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":7,"featured_media":1381764,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[50,48],"tags":[],"class_list":["post-1381763","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-retail-merchandising-and-marketing","category-point-of-sale-software-systems"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.retailpro.com\/News\/blog\/index.php\/wp-json\/wp\/v2\/posts\/1381763","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.retailpro.com\/News\/blog\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.retailpro.com\/News\/blog\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.retailpro.com\/News\/blog\/index.php\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/www.retailpro.com\/News\/blog\/index.php\/wp-json\/wp\/v2\/comments?post=1381763"}],"version-history":[{"count":0,"href":"https:\/\/www.retailpro.com\/News\/blog\/index.php\/wp-json\/wp\/v2\/posts\/1381763\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.retailpro.com\/News\/blog\/index.php\/wp-json\/wp\/v2\/media\/1381764"}],"wp:attachment":[{"href":"https:\/\/www.retailpro.com\/News\/blog\/index.php\/wp-json\/wp\/v2\/media?parent=1381763"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.retailpro.com\/News\/blog\/index.php\/wp-json\/wp\/v2\/categories?post=1381763"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.retailpro.com\/News\/blog\/index.php\/wp-json\/wp\/v2\/tags?post=1381763"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}