{"id":1444641,"date":"2013-11-21T06:00:04","date_gmt":"2013-11-21T14:00:04","guid":{"rendered":"http:\/\/www.retailpro.com\/News\/blog\/index.php\/2013\/11\/21\/price-matching-a-prominent-ecommerce-strategy-this-holiday-season\/"},"modified":"2013-11-27T15:57:23","modified_gmt":"2013-11-27T23:57:23","slug":"price-matching-a-prominent-ecommerce-strategy-this-holiday-season","status":"publish","type":"post","link":"https:\/\/www.retailpro.com\/News\/blog\/index.php\/2013\/11\/21\/price-matching-a-prominent-ecommerce-strategy-this-holiday-season\/","title":{"rendered":"Price matching a prominent ecommerce strategy this holiday season"},"content":{"rendered":"<p>Attracting the greatest amount of online customers relies on a number of factors, from allowing easy&nbsp;product browsing to a readily&nbsp;understandable <a href=\"https:\/\/www.retailpro.com\/Solutions\/\" target=\"_self\" class=\"dnautolink\">point of sale<\/a>. The more transparency that ecommerce merchants offer into their pricing, discounts, shipping and payment options, the better the chance that they can win a sale based on those benefits.&nbsp;<\/p>\n<p>According to Internet Retailer, the home page of 37 of the Top 1000 online merchants feature price-matching policies. While Best Buy&#039;s offer is only visible through a bottom page banner ad, the No. 2 ranked Top 500 Guide online retailer, Staples, is using a pop-up overlay to attract viewers&#039; attention.&nbsp;<\/p>\n<p>While many more retailers chose not to provide price&nbsp;matching, many are including free shipping options. Staples&#039; own minimum purchase order dropped from $45 to $19.99 and it is joined by 622 other merchants from the Top 1000 list with a similar holiday offer. Of these, 255 will not charge for delivery regardless of the order&#039;s size, while the threshold for the remaining businesses averages out to a $94 order.&nbsp;<\/p>\n<p>But while any of these bargains may be the difference between completing a sale or not, they will only work if customers are aware of them. Drawing consumer attention to their existence is at least as important as the promotion itself.&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Attracting the greatest amount of online customers relies on a number of factors, from allowing easy product browsing to a readily\u00a0understandable point of sale.\u00a0 <a href=\"https:\/\/www.retailpro.com\/News\/blog\/index.php\/2013\/11\/21\/price-matching-a-prominent-ecommerce-strategy-this-holiday-season\/\">Continue reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":7,"featured_media":1444642,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[46],"tags":[],"class_list":["post-1444641","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-e-commerce"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.retailpro.com\/News\/blog\/index.php\/wp-json\/wp\/v2\/posts\/1444641","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.retailpro.com\/News\/blog\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.retailpro.com\/News\/blog\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.retailpro.com\/News\/blog\/index.php\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/www.retailpro.com\/News\/blog\/index.php\/wp-json\/wp\/v2\/comments?post=1444641"}],"version-history":[{"count":0,"href":"https:\/\/www.retailpro.com\/News\/blog\/index.php\/wp-json\/wp\/v2\/posts\/1444641\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.retailpro.com\/News\/blog\/index.php\/wp-json\/wp\/v2\/media\/1444642"}],"wp:attachment":[{"href":"https:\/\/www.retailpro.com\/News\/blog\/index.php\/wp-json\/wp\/v2\/media?parent=1444641"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.retailpro.com\/News\/blog\/index.php\/wp-json\/wp\/v2\/categories?post=1444641"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.retailpro.com\/News\/blog\/index.php\/wp-json\/wp\/v2\/tags?post=1444641"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}