{"id":1444641,"date":"2013-11-21T06:00:04","date_gmt":"2013-11-21T14:00:04","guid":{"rendered":"http:\/\/www.retailpro.com\/News\/blog\/index.php\/2013\/11\/21\/price-matching-a-prominent-ecommerce-strategy-this-holiday-season\/"},"modified":"2013-11-27T15:57:23","modified_gmt":"2013-11-27T23:57:23","slug":"price-matching-a-prominent-ecommerce-strategy-this-holiday-season","status":"publish","type":"post","link":"https:\/\/www.retailpro.com\/News\/blog\/index.php\/2013\/11\/21\/price-matching-a-prominent-ecommerce-strategy-this-holiday-season\/","title":{"rendered":"Price matching a prominent ecommerce strategy this holiday season"},"content":{"rendered":"

Attracting the greatest amount of online customers relies on a number of factors, from allowing easy product browsing to a readily understandable point of sale<\/a>. The more transparency that ecommerce merchants offer into their pricing, discounts, shipping and payment options, the better the chance that they can win a sale based on those benefits. <\/p>\n

According to Internet Retailer, the home page of 37 of the Top 1000 online merchants feature price-matching policies. While Best Buy's offer is only visible through a bottom page banner ad, the No. 2 ranked Top 500 Guide online retailer, Staples, is using a pop-up overlay to attract viewers' attention. <\/p>\n

While many more retailers chose not to provide price matching, many are including free shipping options. Staples' own minimum purchase order dropped from $45 to $19.99 and it is joined by 622 other merchants from the Top 1000 list with a similar holiday offer. Of these, 255 will not charge for delivery regardless of the order's size, while the threshold for the remaining businesses averages out to a $94 order. <\/p>\n

But while any of these bargains may be the difference between completing a sale or not, they will only work if customers are aware of them. Drawing consumer attention to their existence is at least as important as the promotion itself. <\/p>\n","protected":false},"excerpt":{"rendered":"

Attracting the greatest amount of online customers relies on a number of factors, from allowing easy product browsing to a readily\u00a0understandable point of sale.\u00a0 Continue reading →<\/span><\/a><\/p>\n","protected":false},"author":7,"featured_media":1444642,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[46],"tags":[],"class_list":["post-1444641","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-e-commerce"],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t