{"id":1444730,"date":"2013-11-21T06:41:31","date_gmt":"2013-11-21T14:41:31","guid":{"rendered":"http:\/\/www.retailpro.com\/News\/blog\/index.php\/2013\/11\/21\/in-store-pickup-an-increasingly-important-retail-option\/"},"modified":"2013-11-28T06:27:15","modified_gmt":"2013-11-28T14:27:15","slug":"in-store-pickup-an-increasingly-important-retail-option","status":"publish","type":"post","link":"https:\/\/www.retailpro.com\/News\/blog\/index.php\/2013\/11\/21\/in-store-pickup-an-increasingly-important-retail-option\/","title":{"rendered":"In-store pickup an increasingly important retail option"},"content":{"rendered":"<p>Creating a true omnichannel&nbsp;shopping experience requires integrating all aspects of a business and having <a href=\"https:\/\/www.retailpro.com\/Solutions\/\" target=\"_self\" class=\"dnautolink\">retail software<\/a> in place that can follow an item regardless of whether it was sold in-store or online. For some customers, this is an expectation of how the industry works: if they decide to return an item they bought on the Internet, they will likely seek out a brick-and-mortar location to complete the process. This is more convenient for them than shipping it back, after all.&nbsp;<\/p>\n<p>While allowing customers to refund an item no matter&nbsp;where it was bought is important, some merchants also see the advantages of giving shoppers the choice&nbsp;of in-store delivery. This has the potential to save on shipping costs, particularly if an item is already available at the store. According to Internet Retailing, <a href=\"http:\/\/internetretailing.net\/2013\/11\/new-look-sees-ecommerce-power-ahead-with-one-in-four-online-sales-collected-in-store\/\" target=\"_blank\">many New Look&nbsp;shoppers are fond of this option<\/a>, with 25 percent of its ecommerce customers choosing to pick their purchases up from brick-and-mortar stores. With its Web sales up by 52.9 percent during the first half of 2013,&nbsp;this represents a&nbsp;key option for the fashion retailer.&nbsp;<\/p>\n<p>To achieve this, though, merchants will have to have transparency and connectivity between all levels of their business. This can be accomplished through robust <a href=\"https:\/\/www.retailpro.com\/Solutions\/\" target=\"_self\" class=\"dnautolink\">retail inventory management<\/a> tools.&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Creating a true omnichannel shopping experience requires integrating all aspects of a business and having retail software in place that can follow an item regardless of whether it was sold in-store or online. <a href=\"https:\/\/www.retailpro.com\/News\/blog\/index.php\/2013\/11\/21\/in-store-pickup-an-increasingly-important-retail-option\/\">Continue reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":7,"featured_media":1444731,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[46],"tags":[],"class_list":["post-1444730","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-e-commerce"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.retailpro.com\/News\/blog\/index.php\/wp-json\/wp\/v2\/posts\/1444730","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.retailpro.com\/News\/blog\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.retailpro.com\/News\/blog\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.retailpro.com\/News\/blog\/index.php\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/www.retailpro.com\/News\/blog\/index.php\/wp-json\/wp\/v2\/comments?post=1444730"}],"version-history":[{"count":0,"href":"https:\/\/www.retailpro.com\/News\/blog\/index.php\/wp-json\/wp\/v2\/posts\/1444730\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.retailpro.com\/News\/blog\/index.php\/wp-json\/wp\/v2\/media\/1444731"}],"wp:attachment":[{"href":"https:\/\/www.retailpro.com\/News\/blog\/index.php\/wp-json\/wp\/v2\/media?parent=1444730"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.retailpro.com\/News\/blog\/index.php\/wp-json\/wp\/v2\/categories?post=1444730"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.retailpro.com\/News\/blog\/index.php\/wp-json\/wp\/v2\/tags?post=1444730"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}