With the new school year just around the corner, parents are searching for the best deals on school supplies. According to a survey released on Tuesday by consulting group Deloitte, nine out of 10 people are planning to spend just as much or more than they did the previous year.<\/p>\n
The survey was conducted between July 5 and July 12 and polled 1,134 parents with children that are attending grades K-12. This survey follows the results from a poll by The National Retail Federation that indicated the average parent will spend up to 14 percent more on school supplies this year.<\/p>\n
This survey also reported that polled parents who plan to spend less than $100 has dropped by half to only 9 percent this year. Conversely, consumers who are expecting to spend more than $500 have risen by 27 percent.<\/p>\n
\n“What really stood out to me is I think I had an expectation that consumers would be a little more glum than they turned out to be,” Alison Paul, vice chairwoman at Deloitte and the retail and distribution sector leader, told NBC News.<\/p>\n
As retailers prepare for this increase in sales, they might benefit by the retail merchandising applications offered by Retail Pro.<\/p>\n
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With the new school year just around the corner, parents are searching for the best deals on school supplies. Continue reading