After a less-than-stellar June sales report, retailers across the nation performed better than expected, as many saw increased revenue from summer and clearance sales.<\/p>\n
According to Retailing Today, research from Thomson Reuters revealed that 75 percent of retailers, including Limited Brands, Costco Wholesale Corporation and Gap Inc., experienced a rise in sales, as many stores turn their efforts from summer sales to the upcoming school season shopping. Although the back-to-school campaigns are considered the second-largest period for retailers after Christmas, July is usually noted as a transitional month, as sales are normally lower than other times of the year. However, with the recent increase in numbers, experts believe the back-to-school season will be boosted by recent positive sales.<\/p>\n
"Hot weather and summer clearance, coupled with some newness in stores in the back half of the month, is leading to a nice upside heading into back-to-school," said Ken Perkins, president of RetailMetrics. "Retailers were pretty aggressive with promotions, trying to clear out merchandise."<\/p>\n
June sales were not as profitable, as many retailers reported their worst figures in three years, states MarketWatch. Out of 20 retailers that reported their June numbers, approximately two-thirds did not exceed their estimates. <\/p>\n","protected":false},"excerpt":{"rendered":"
After a less-than-stellar June sales report, retailers across the nation performed better than expected, as many saw increased revenue from summer and clearance sales. Continue reading