{"id":1479863,"date":"2013-12-03T06:20:43","date_gmt":"2013-12-03T14:20:43","guid":{"rendered":"http:\/\/www.retailpro.com\/News\/blog\/index.php\/2013\/12\/03\/most-millennials-will-perform-internet-research-this-holiday-shopping-season\/"},"modified":"2013-12-12T07:43:50","modified_gmt":"2013-12-12T15:43:50","slug":"most-millennials-will-perform-internet-research-this-holiday-shopping-season","status":"publish","type":"post","link":"https:\/\/www.retailpro.com\/News\/blog\/index.php\/2013\/12\/03\/most-millennials-will-perform-internet-research-this-holiday-shopping-season\/","title":{"rendered":"Most millennials will perform Internet research this holiday shopping season"},"content":{"rendered":"<p>Black Friday recently swept through multiple retail locations, and more so than ever, shoppers were ready with facts about their favorite products &#8211; millennials in particular. According to a recent Google survey, <a href=\"http:\/\/www.google.com\/think\/articles\/2013-holiday-shopper-intentions.html\" target=\"_blank\">95 percent of the generation likely researched items online<\/a>&nbsp;before arriving at stores or completing their ecommerce transactions, and this practice will continue throughout the rest of the holiday shopping season. Many of these young consumers sought&nbsp;information online, but some (40 percent) looked into discounts and more in-depth knowledge even as they browsed through brick-and-mortar stores.<\/p>\n<p>Meeting the needs of these savvy, ecommerce-friendly customers may take a shift in how merchants run their businesses, from how they approach their marketing to in-<a href=\"https:\/\/www.retailpro.com\/Solutions\/\" target=\"_self\" class=\"dnautolink\">store operations<\/a>. Unlike years past, TV and catalogs are growing less important, while a strong Web presence might improve sales.&nbsp;<\/p>\n<p>To better understand the millennial customer and how retailers are engaging with this growing demographic, Retail Pro and Merchant Warehouse will be holding the&nbsp;<a href=\"https:\/\/www.surveymonkey.com\/s\/K3PV3JZ\" target=\"_blank\">Millennial Holiday Shopping Trends Survey<\/a>. By pairing this with a survey focused on millennial respondents, Retail Pro will help merchants derive greater insight into the generation&#039;s thinking and habits in order to&nbsp;improve the overall shopping experience.&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Black Friday recently swept through multiple retail locations, and more so than ever, shoppers were ready with facts about their favorite products &#8211; millennials in particular. <a href=\"https:\/\/www.retailpro.com\/News\/blog\/index.php\/2013\/12\/03\/most-millennials-will-perform-internet-research-this-holiday-shopping-season\/\">Continue reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":7,"featured_media":1479864,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[52],"tags":[],"class_list":["post-1479863","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-retail-pro-in-the-news"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.retailpro.com\/News\/blog\/index.php\/wp-json\/wp\/v2\/posts\/1479863","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.retailpro.com\/News\/blog\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.retailpro.com\/News\/blog\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.retailpro.com\/News\/blog\/index.php\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/www.retailpro.com\/News\/blog\/index.php\/wp-json\/wp\/v2\/comments?post=1479863"}],"version-history":[{"count":0,"href":"https:\/\/www.retailpro.com\/News\/blog\/index.php\/wp-json\/wp\/v2\/posts\/1479863\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.retailpro.com\/News\/blog\/index.php\/wp-json\/wp\/v2\/media\/1479864"}],"wp:attachment":[{"href":"https:\/\/www.retailpro.com\/News\/blog\/index.php\/wp-json\/wp\/v2\/media?parent=1479863"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.retailpro.com\/News\/blog\/index.php\/wp-json\/wp\/v2\/categories?post=1479863"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.retailpro.com\/News\/blog\/index.php\/wp-json\/wp\/v2\/tags?post=1479863"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}