{"id":1488307,"date":"2013-12-06T04:51:34","date_gmt":"2013-12-06T12:51:34","guid":{"rendered":"http:\/\/www.retailpro.com\/News\/blog\/index.php\/2013\/12\/06\/improved-retail-intelligence-can-help-boost-sales-among-older-consumers\/"},"modified":"2013-12-15T22:12:47","modified_gmt":"2013-12-16T06:12:47","slug":"improved-retail-intelligence-can-help-boost-sales-among-older-consumers","status":"publish","type":"post","link":"https:\/\/www.retailpro.com\/News\/blog\/index.php\/2013\/12\/06\/improved-retail-intelligence-can-help-boost-sales-among-older-consumers\/","title":{"rendered":"Improved retail intelligence can help boost sales among older consumers"},"content":{"rendered":"<p>Retail success stems strongly from knowing the customer. Personalization has become more predominant over the years, particularly as <a href=\"https:\/\/www.retailpro.com\/Solutions\/\" target=\"_self\" class=\"dnautolink\">retail business intelligence<\/a> tools mature and provide greater insight into&nbsp;patrons&#039;s mindsets and shopping patterns.&nbsp;<\/p>\n<p>Yet some older shoppers believe that they are being under served by their local merchants. According to Shoppercentric, many customers over the age of 60 <a href=\"http:\/\/internetretailing.net\/2013\/12\/retailers-struggle-to-connect-with-older-consumers-online-and-off-study\/?utm_source=feedburner&amp;utm_medium=feed&amp;utm_campaign=Feed%3A+internetretailingnet+%28InternetRetailing.net+-+news%2C+analysis+and+insight%29\" target=\"_blank\">are still frequent Web browsers<\/a> and they will often visit brick-and-mortar locations about every two days.&nbsp;<\/p>\n<p>&quot;Sadly our research revealed that one in two older shoppers agree that retailers don&#039;t think their age group is important, and only one in five agree that retailers value their age group because they have more time and money,&quot; said Danielle Pinnington, managing director at Shoppercentric.&nbsp;<\/p>\n<p>With merchants benefiting from more powerful <a href=\"https:\/\/www.retailpro.com\/Solutions\/\" target=\"_self\" class=\"dnautolink\">retail software<\/a> than ever, being able to distinguish these informed and frequent older shoppers and target them with the right promotions and bargains may result in a sales boost to a sometimes neglected, but critical, consumer demographic. Pinnington&nbsp;suggested that retailers should become aware of the variation among customers age 60 or&nbsp;above and strive to serve them in ways&nbsp;with which&nbsp;they are comfortable. In many cases, this may mean applying ecommerce strategies that are typically reserved for younger individuals.&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Retail success stems strongly from knowing the customer. <a href=\"https:\/\/www.retailpro.com\/News\/blog\/index.php\/2013\/12\/06\/improved-retail-intelligence-can-help-boost-sales-among-older-consumers\/\">Continue reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":7,"featured_media":1488308,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[50],"tags":[],"class_list":["post-1488307","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-retail-merchandising-and-marketing"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.retailpro.com\/News\/blog\/index.php\/wp-json\/wp\/v2\/posts\/1488307","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.retailpro.com\/News\/blog\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.retailpro.com\/News\/blog\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.retailpro.com\/News\/blog\/index.php\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/www.retailpro.com\/News\/blog\/index.php\/wp-json\/wp\/v2\/comments?post=1488307"}],"version-history":[{"count":0,"href":"https:\/\/www.retailpro.com\/News\/blog\/index.php\/wp-json\/wp\/v2\/posts\/1488307\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.retailpro.com\/News\/blog\/index.php\/wp-json\/wp\/v2\/media\/1488308"}],"wp:attachment":[{"href":"https:\/\/www.retailpro.com\/News\/blog\/index.php\/wp-json\/wp\/v2\/media?parent=1488307"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.retailpro.com\/News\/blog\/index.php\/wp-json\/wp\/v2\/categories?post=1488307"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.retailpro.com\/News\/blog\/index.php\/wp-json\/wp\/v2\/tags?post=1488307"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}