{"id":1547968,"date":"2013-12-30T03:32:40","date_gmt":"2013-12-30T11:32:40","guid":{"rendered":"http:\/\/www.retailpro.com\/News\/blog\/index.php\/2013\/12\/30\/retailers-moving-toward-more-mobile-in-store-experience\/"},"modified":"2014-01-09T02:24:20","modified_gmt":"2014-01-09T10:24:20","slug":"retailers-moving-toward-more-mobile-in-store-experience","status":"publish","type":"post","link":"https:\/\/www.retailpro.com\/News\/blog\/index.php\/2013\/12\/30\/retailers-moving-toward-more-mobile-in-store-experience\/","title":{"rendered":"Retailers moving toward more mobile in-store experience"},"content":{"rendered":"<p>Although&nbsp;A&eacute;ropostale&#039;s initial sales during the holiday shopping season were less than impressive, the retailer will be addressing its user-engagement issues with <a href=\"http:\/\/www.mobilecommercedaily.com\/aeropostale-amplifies-mcommerce-efforts-with-new-app-in-store-ipad-kiosk-expansion\" target=\"_blank\">improved mcommerce offerings<\/a>, according to Mobile Commerce Daily.&nbsp;<\/p>\n<p>This includes the introduction of a mobile app, as well as increasing the number of iPad kiosks located throughout their brick-and-mortar locations. These are intended to enable better information sharing and browsing through the business&#039;s products. Customers will also be able to mix, match and otherwise interact with items more thoroughly than ever before.&nbsp;<\/p>\n<p>&quot;We&#039;re going to see brands start incorporating in-store mobile payments, mobile-only discounts and promotions and other next-gen mobile capabilities that will continue making it easier for consumers to browse, shop, explore and make purchases,&quot; Carin van Vurren, CMO&nbsp;of Usablenet, told Mobile Commerce Daily.&nbsp;<\/p>\n<p>By expanding its use of <a href=\"https:\/\/www.retailpro.com\/Solutions\" target=\"_self\" class=\"dnautolink\">retail technology<\/a>,&nbsp;A&eacute;ropostale will also be able to improve its <a href=\"https:\/\/www.retailpro.com\/Solutions\" target=\"_self\" class=\"dnautolink\">store operations<\/a> as sales associates will be able to assist customers at the kiosks. The platforms will also double as <a href=\"https:\/\/www.retailpro.com\/Solutions\" target=\"_self\" class=\"dnautolink\">point of sale<\/a> systems that allow staff members to complete transactions from nearly anywhere in a store. Merchants should consider providing similar solutions to their&nbsp;employees and customer base in an effort to further streamline the purchasing process and enhance omnichannel&nbsp;offerings.&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Although A\u00e9ropostale&#8217;s initial sales during the holiday shopping season were less than impressive, the retailer will be addressing its user-engagement issues with improved mcommerce offerings, according to Mobile Commerce Daily. <a href=\"https:\/\/www.retailpro.com\/News\/blog\/index.php\/2013\/12\/30\/retailers-moving-toward-more-mobile-in-store-experience\/\">Continue reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":7,"featured_media":1547969,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[48],"tags":[],"class_list":["post-1547968","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-point-of-sale-software-systems"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.retailpro.com\/News\/blog\/index.php\/wp-json\/wp\/v2\/posts\/1547968","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.retailpro.com\/News\/blog\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.retailpro.com\/News\/blog\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.retailpro.com\/News\/blog\/index.php\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/www.retailpro.com\/News\/blog\/index.php\/wp-json\/wp\/v2\/comments?post=1547968"}],"version-history":[{"count":0,"href":"https:\/\/www.retailpro.com\/News\/blog\/index.php\/wp-json\/wp\/v2\/posts\/1547968\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.retailpro.com\/News\/blog\/index.php\/wp-json\/wp\/v2\/media\/1547969"}],"wp:attachment":[{"href":"https:\/\/www.retailpro.com\/News\/blog\/index.php\/wp-json\/wp\/v2\/media?parent=1547968"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.retailpro.com\/News\/blog\/index.php\/wp-json\/wp\/v2\/categories?post=1547968"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.retailpro.com\/News\/blog\/index.php\/wp-json\/wp\/v2\/tags?post=1547968"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}