{"id":1564501,"date":"2014-01-07T04:23:15","date_gmt":"2014-01-07T12:23:15","guid":{"rendered":"http:\/\/www.retailpro.com\/News\/blog\/index.php\/2014\/01\/07\/capturing-the-mobile-crowd-with-ecommerce-initiatives\/"},"modified":"2014-01-15T02:57:55","modified_gmt":"2014-01-15T10:57:55","slug":"capturing-the-mobile-crowd-with-ecommerce-initiatives","status":"publish","type":"post","link":"https:\/\/www.retailpro.com\/News\/blog\/index.php\/2014\/01\/07\/capturing-the-mobile-crowd-with-ecommerce-initiatives\/","title":{"rendered":"Capturing the mobile crowd with ecommerce initiatives"},"content":{"rendered":"<p>When consumers and retailers alike consider the implications of <a href=\"https:\/\/www.retailpro.com\/Solutions\" target=\"_self\" class=\"dnautolink\">ecommerce software<\/a>, chances are good that they&#039;ve got shoppers using their computers to buy products over the Internet. After all, even with the digital age always evolving, when individuals&nbsp;decide to shop online, it seems like they take to their desktops or laptops.<\/p>\n<p>However, thanks to emerging wireless tools, that&#039;s no longer always the case. These days, people can seek out merchandise when they&#039;re on the go, whenever the whim to buy comes upon them. This can be very convenient for retailers &#8211; they can invest in marketing campaigns that make their brand top of mind no matter where consumers are, which can then drive more revenue.&nbsp;<\/p>\n<p>This is a reason why a number of retail professionals are forecasting that 2014 will be the year of mobile ecommerce strategies. According to Practical Ecommerce, many&nbsp;surveys have revealed that Internet <a href=\"http:\/\/www.practicalecommerce.com\/articles\/62685-5-Keys-to-Mobile-Ecommerce-Optimization-in-2014\" target=\"_blank\">traffic on mobile phones should eclipse that of desktops<\/a> and laptops in 2014, so it would behoove company leaders to optimize mobile <a href=\"https:\/\/www.retailpro.com\/Solutions\" target=\"_self\" class=\"dnautolink\">pos<\/a>&nbsp;software as soon as possible.<\/p>\n<p>Namely, they should work on faster load times, including appropriately sized images and developing apps or similar features, the source suggested.<\/p>\n<p>Moreover, Mobile-Financial recommended that retailers start <a href=\"http:\/\/www.mobile-financial.com\/news\/top-5-predictions-e-commerce-2014\" target=\"_blank\">incorporating mobile in stores<\/a>, like allowing for mobile checkouts at the register, because smartphones and brick-and-mortar technologies can work together to provide a better consumer experience.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A\u00a0number of retail professionals are forecasting that 2014 will be the year of mobile ecommerce strategies. <a href=\"https:\/\/www.retailpro.com\/News\/blog\/index.php\/2014\/01\/07\/capturing-the-mobile-crowd-with-ecommerce-initiatives\/\">Continue reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":7,"featured_media":1564502,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[46],"tags":[],"class_list":["post-1564501","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-e-commerce"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.retailpro.com\/News\/blog\/index.php\/wp-json\/wp\/v2\/posts\/1564501","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.retailpro.com\/News\/blog\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.retailpro.com\/News\/blog\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.retailpro.com\/News\/blog\/index.php\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/www.retailpro.com\/News\/blog\/index.php\/wp-json\/wp\/v2\/comments?post=1564501"}],"version-history":[{"count":0,"href":"https:\/\/www.retailpro.com\/News\/blog\/index.php\/wp-json\/wp\/v2\/posts\/1564501\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.retailpro.com\/News\/blog\/index.php\/wp-json\/wp\/v2\/media\/1564502"}],"wp:attachment":[{"href":"https:\/\/www.retailpro.com\/News\/blog\/index.php\/wp-json\/wp\/v2\/media?parent=1564501"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.retailpro.com\/News\/blog\/index.php\/wp-json\/wp\/v2\/categories?post=1564501"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.retailpro.com\/News\/blog\/index.php\/wp-json\/wp\/v2\/tags?post=1564501"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}