{"id":1570892,"date":"2014-01-09T11:41:11","date_gmt":"2014-01-09T19:41:11","guid":{"rendered":"http:\/\/www.retailpro.com\/News\/blog\/index.php\/2014\/01\/09\/latin-america-retail-industry-shaped-by-mobile-growth\/"},"modified":"2014-01-29T03:03:33","modified_gmt":"2014-01-29T11:03:33","slug":"latin-america-retail-industry-shaped-by-mobile-growth","status":"publish","type":"post","link":"https:\/\/www.retailpro.com\/News\/blog\/index.php\/2014\/01\/09\/latin-america-retail-industry-shaped-by-mobile-growth\/","title":{"rendered":"Latin America retail industry shaped by mobile growth"},"content":{"rendered":"<p>Mobile users are on the rise in Latin America, and it&#039;s having a big impact on retail customer trends. According to a GSMA report, <a href=\"http:\/\/gsmamobileeconomylatinamerica.com\/\" target=\"_blank\">half of the continent&#039;s population has signed up for mobile services<\/a>, including 80 percent of developed populations. Brazil, a market leader among&nbsp;Latin American countries, has experienced <a href=\"http:\/\/www.reportbuyer.com\/consumer_goods_retail\/e_commerce\/consumer_attitudes_online_retail_dynamics_brazil_2013.html#utm_source=prnewswire&amp;utm_medium=pr&amp;utm_campaign=e-Commerce\" target=\"_blank\">astounding surge&nbsp;in ecommerce<\/a> &#8212; with an anticipated growth rate of 23.03 percent through 2017, Canadean found in its 2013 Consumer Attitudes and Online Retail Dynamics in Brazil report. Because Brazil&#039;s online sales have continued to climb despite a slowing economy in general, Forrester anticipates a&nbsp;<a href=\"http:\/\/blogs.forrester.com\/zia_daniell_wigder\/13-12-17-five_key_online_retail_trends_in_latin_america\" target=\"_blank\">more ecommerce even in Latin American<\/a>&nbsp;countries with less developed markets.<\/p>\n<p>Despite the diversity of the region, analysts expect to see a few general trends:<\/p>\n<ul>\n<li>Mobile users will continue to increase, which will lead to more ecommerce. GSMA classified most Latin American countries as &quot;fast growers&quot; for mobile development. While in Brazil the mobile demographic is dominated by the middle class, retailers in Mexico and Argentina need to market to lower-middle class as well.<\/li>\n<li>Social networks are fueling online sales. Forrester reported that Latin Americans are highly engaged with social media, particularly with branding through&nbsp;these networks and branded apps. Consequently, retail marketing should embrace social platforms.<\/li>\n<li>Applications and interconnectivity&nbsp;are on the horizon. The next phase in mobile development includes more applications and greater connectivity between devices, according to GSMA. Businesses may see these advancements in <a href=\"https:\/\/www.retailpro.com\/Solutions\" target=\"_self\" class=\"dnautolink\">retail technology<\/a> as well.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Mobile users are on the rise in Latin America, and it&#8217;s having a big impact on retail customer trends. <a href=\"https:\/\/www.retailpro.com\/News\/blog\/index.php\/2014\/01\/09\/latin-america-retail-industry-shaped-by-mobile-growth\/\">Continue reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":7,"featured_media":1673115,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[46],"tags":[],"class_list":["post-1570892","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-e-commerce"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.retailpro.com\/News\/blog\/index.php\/wp-json\/wp\/v2\/posts\/1570892","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.retailpro.com\/News\/blog\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.retailpro.com\/News\/blog\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.retailpro.com\/News\/blog\/index.php\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/www.retailpro.com\/News\/blog\/index.php\/wp-json\/wp\/v2\/comments?post=1570892"}],"version-history":[{"count":0,"href":"https:\/\/www.retailpro.com\/News\/blog\/index.php\/wp-json\/wp\/v2\/posts\/1570892\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.retailpro.com\/News\/blog\/index.php\/wp-json\/wp\/v2\/media\/1673115"}],"wp:attachment":[{"href":"https:\/\/www.retailpro.com\/News\/blog\/index.php\/wp-json\/wp\/v2\/media?parent=1570892"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.retailpro.com\/News\/blog\/index.php\/wp-json\/wp\/v2\/categories?post=1570892"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.retailpro.com\/News\/blog\/index.php\/wp-json\/wp\/v2\/tags?post=1570892"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}