{"id":1586994,"date":"2014-01-16T07:33:05","date_gmt":"2014-01-16T15:33:05","guid":{"rendered":"http:\/\/www.retailpro.com\/News\/blog\/index.php\/2014\/01\/16\/retail-technology-empowers-store-associates\/"},"modified":"2014-02-03T09:23:24","modified_gmt":"2014-02-03T17:23:24","slug":"retail-technology-empowers-store-associates","status":"publish","type":"post","link":"https:\/\/www.retailpro.com\/News\/blog\/index.php\/2014\/01\/16\/retail-technology-empowers-store-associates\/","title":{"rendered":"Retail technology empowers store associates"},"content":{"rendered":"<p>Retail customer trends indicate the advantages offered by new <a href=\"https:\/\/www.retailpro.com\/Solutions\" target=\"_self\" class=\"dnautolink\">retail technology<\/a>, both on the Web and in stores. At the National Retail Federation (NRF) Convention, which took place Jan. 12-15 in New York City, industry leaders gathered to preview innovative retail solutions and discuss ways to optimize their business strategies. According to 1to1&nbsp;Media, one of the emerging trends is how <a href=\"http:\/\/www.1to1media.com\/weblog\/2014\/01\/five_retail_trends_for_2014.html\" target=\"_blank\">retailers can use new technology to empower employees<\/a>.<\/p>\n<p>Even as ecommerce becomes more popular, consumers view brick-and-mortar locations as valuable shopping centers. Personal relationships are a key component of successful retail marketing, and interactive experiences draw in&nbsp;customers who want to try before they buy. Retail technology, such as integrated <a href=\"https:\/\/www.retailpro.com\/Solutions\" target=\"_self\" class=\"dnautolink\">retail management software<\/a>, can help stores capitalize on the benefits of their physical presence.&nbsp;<\/p>\n<p>With the help of <a href=\"https:\/\/www.retailpro.com\/Solutions\" target=\"_self\" class=\"dnautolink\">retail customer intelligence<\/a>, store clerks can offer personalized advice or assistance to customers, 1to1 Media explained. Streamlined <a href=\"https:\/\/www.retailpro.com\/Solutions\" target=\"_self\" class=\"dnautolink\">point of sale<\/a> processes also help employees focus on personal connections with shoppers, instead of staying behind the counter or keeping their eyes on complicated check-out systems. For example, Retail Pro Prism, which was featured at the conference, provides store clerks with information and mobility. As reported in the Convention newsletter, retail experts agreed that <a href=\"http:\/\/www.nxtbook.com\/nxtbooks\/nrfe\/STORES2014_20140114\/#\/0\" target=\"_blank\">customer engagement<\/a>, including relationships with employees, is key to business success.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Retail customer trends indicate the advantages offered by new retail technology, both on the Web and in stores. <a href=\"https:\/\/www.retailpro.com\/News\/blog\/index.php\/2014\/01\/16\/retail-technology-empowers-store-associates\/\">Continue reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":7,"featured_media":1673109,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[49,48],"tags":[],"class_list":["post-1586994","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-retail-customer-business-intelligence","category-point-of-sale-software-systems"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.retailpro.com\/News\/blog\/index.php\/wp-json\/wp\/v2\/posts\/1586994","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.retailpro.com\/News\/blog\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.retailpro.com\/News\/blog\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.retailpro.com\/News\/blog\/index.php\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/www.retailpro.com\/News\/blog\/index.php\/wp-json\/wp\/v2\/comments?post=1586994"}],"version-history":[{"count":0,"href":"https:\/\/www.retailpro.com\/News\/blog\/index.php\/wp-json\/wp\/v2\/posts\/1586994\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.retailpro.com\/News\/blog\/index.php\/wp-json\/wp\/v2\/media\/1673109"}],"wp:attachment":[{"href":"https:\/\/www.retailpro.com\/News\/blog\/index.php\/wp-json\/wp\/v2\/media?parent=1586994"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.retailpro.com\/News\/blog\/index.php\/wp-json\/wp\/v2\/categories?post=1586994"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.retailpro.com\/News\/blog\/index.php\/wp-json\/wp\/v2\/tags?post=1586994"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}