{"id":1637777,"date":"2014-01-30T06:21:50","date_gmt":"2014-01-30T14:21:50","guid":{"rendered":"http:\/\/www.retailpro.com\/News\/blog\/index.php\/2014\/01\/30\/merchants-entice-shoppers-with-displays-retail-technology\/"},"modified":"2014-02-07T07:48:11","modified_gmt":"2014-02-07T15:48:11","slug":"merchants-entice-shoppers-with-displays-retail-technology","status":"publish","type":"post","link":"https:\/\/www.retailpro.com\/News\/blog\/index.php\/2014\/01\/30\/merchants-entice-shoppers-with-displays-retail-technology\/","title":{"rendered":"Merchants entice shoppers with displays, retail technology"},"content":{"rendered":"

The new era of retail marketing isn't about ecommerce eclipsing traditional stores – it's about merchants taking advantage of retail technology<\/a> to engage consumers in new and exciting ways. Innovative resources allow retailers to be present to customers like never before, but they need to develop new marketing strategies to stay competitive.<\/p>\n

According to the Orange County Register, shoppers aren't visiting malls any less frequently, but they have changed the way that they visit stores<\/a>. Instead of browsing and buying on impulse, customers are more likely to research online before they leave for a shopping center. Therefore, businesses need different strategies to attract consumers to their stores. The source noted that many retailers are expanding their displays to create eye-catching visuals and using technology to foster an interactive, enticing experience for shoppers.<\/p>\n

"Online is an incredible sales tool, but the store still holds a key part in the whole brand identity where customers can engage with the brand on a different level than they would with the website," R.J. Abbott, Oakley's director of global visual merchandising<\/a>, told the newspaper.<\/p>\n

As the 2014 National Retail Federation Convention, held January 12-15 in New York City, made clear, customers appreciate convenient services<\/a> like mobile POS<\/a> systems and tablets where they can look up more information on the spot.<\/p>\n","protected":false},"excerpt":{"rendered":"

The new era of retail marketing isn’t about ecommerce eclipsing traditional stores – it’s about merchants taking advantage of retail technology to engage consumers in new and exciting ways. Continue reading →<\/span><\/a><\/p>\n","protected":false},"author":7,"featured_media":1637778,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[50,48],"tags":[],"class_list":["post-1637777","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-retail-merchandising-and-marketing","category-point-of-sale-software-systems"],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t