{"id":1637777,"date":"2014-01-30T06:21:50","date_gmt":"2014-01-30T14:21:50","guid":{"rendered":"http:\/\/www.retailpro.com\/News\/blog\/index.php\/2014\/01\/30\/merchants-entice-shoppers-with-displays-retail-technology\/"},"modified":"2014-02-07T07:48:11","modified_gmt":"2014-02-07T15:48:11","slug":"merchants-entice-shoppers-with-displays-retail-technology","status":"publish","type":"post","link":"https:\/\/www.retailpro.com\/News\/blog\/index.php\/2014\/01\/30\/merchants-entice-shoppers-with-displays-retail-technology\/","title":{"rendered":"Merchants entice shoppers with displays, retail technology"},"content":{"rendered":"<p>The new era of retail marketing isn&#039;t about ecommerce eclipsing traditional stores &#8211; it&#039;s about merchants taking advantage of <a href=\"https:\/\/www.retailpro.com\/Solutions\" target=\"_self\" class=\"dnautolink\">retail technology<\/a> to engage consumers in new and exciting ways. Innovative resources allow retailers to be present to customers like never before, but they need to develop new marketing strategies to stay competitive.<\/p>\n<p>According to the&nbsp;Orange County Register, shoppers aren&#039;t visiting malls any less frequently, but they have <a href=\"http:\/\/www.buffalonews.com\/business\/retailers-use-visuals-to-entice-shoppers-20140123\" target=\"_blank\">changed the way that they visit stores<\/a>. Instead of browsing and buying on impulse, customers are more likely to research online before they leave for a shopping center. Therefore, businesses need different strategies to attract consumers to their stores. The source noted that many retailers are expanding their displays to create eye-catching visuals and using technology to foster an interactive, enticing experience for shoppers.<\/p>\n<p>&quot;Online is an incredible sales tool, but the store still holds a key part in the whole brand identity where customers can engage with the brand on a different level than they would with the website,&quot; R.J. Abbott, Oakley&#039;s director of global visual <a href=\"https:\/\/www.retailpro.com\/Solutions\" target=\"_self\" class=\"dnautolink\">merchandising<\/a>, told the newspaper.<\/p>\n<p>As the 2014 National Retail Federation Convention, held January 12-15 in New York City, made clear, <a href=\"http:\/\/www.nxtbook.com\/nxtbooks\/nrfe\/STORES2014_20140114\/#\/20\" target=\"_blank\">customers appreciate convenient services<\/a> like mobile <a href=\"https:\/\/www.retailpro.com\/Solutions\" target=\"_self\" class=\"dnautolink\">POS<\/a> systems and tablets where they can look up more information on the spot.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The new era of retail marketing isn&#8217;t about ecommerce eclipsing traditional stores &#8211; it&#8217;s about merchants taking advantage of retail technology to engage consumers in new and exciting ways. <a href=\"https:\/\/www.retailpro.com\/News\/blog\/index.php\/2014\/01\/30\/merchants-entice-shoppers-with-displays-retail-technology\/\">Continue reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":7,"featured_media":1637778,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[50,48],"tags":[],"class_list":["post-1637777","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-retail-merchandising-and-marketing","category-point-of-sale-software-systems"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.retailpro.com\/News\/blog\/index.php\/wp-json\/wp\/v2\/posts\/1637777","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.retailpro.com\/News\/blog\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.retailpro.com\/News\/blog\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.retailpro.com\/News\/blog\/index.php\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/www.retailpro.com\/News\/blog\/index.php\/wp-json\/wp\/v2\/comments?post=1637777"}],"version-history":[{"count":0,"href":"https:\/\/www.retailpro.com\/News\/blog\/index.php\/wp-json\/wp\/v2\/posts\/1637777\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.retailpro.com\/News\/blog\/index.php\/wp-json\/wp\/v2\/media\/1637778"}],"wp:attachment":[{"href":"https:\/\/www.retailpro.com\/News\/blog\/index.php\/wp-json\/wp\/v2\/media?parent=1637777"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.retailpro.com\/News\/blog\/index.php\/wp-json\/wp\/v2\/categories?post=1637777"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.retailpro.com\/News\/blog\/index.php\/wp-json\/wp\/v2\/tags?post=1637777"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}