Retail customer trends reveal that consumers still choose brick-and-mortar store locations for a significant portion of their shopping. Even if they do their research online first, many patrons want the in-store experience, especially for specific items like apparel and home goods. Customers greatly appreciate the convenience of online shopping, so merchants are finding ways to provide time-saving options in their stores to meet consumers' expectations.<\/p>\n
According to Advertising Age, a key strategy for retailers is to ensure their store operations<\/a> match the convenience and information resources<\/a> of online channels. Shoppers value time-saving technology that can help them make informed decisions faster and complete their transactions with minimal inconvenience. Here are a few examples of retail technology<\/a> that merchants can use to give customers an efficient store experience:<\/p>\n Overall, these trends point to a need to incorporate technological advancements across channels. While the specific options are different in stores and online, merchants can work toward the same goals – convenience, information, empowerment, engagement – to provide customers with a better overall experience, regardless of the channel they choose.<\/p>\n","protected":false},"excerpt":{"rendered":" Retail customer trends reveal that consumers still choose brick-and-mortar store locations for a significant portion of their shopping. Continue reading \n