{"id":1673190,"date":"2014-03-03T03:19:41","date_gmt":"2014-03-03T11:19:41","guid":{"rendered":"http:\/\/www.retailpro.com\/News\/blog\/index.php\/2014\/03\/03\/location-location-location\/"},"modified":"2014-03-03T03:19:41","modified_gmt":"2014-03-03T11:19:41","slug":"location-location-location","status":"publish","type":"post","link":"https:\/\/www.retailpro.com\/News\/blog\/index.php\/2014\/03\/03\/location-location-location\/","title":{"rendered":"Location, location, location"},"content":{"rendered":"<p>Online commerce may have made significant gains, but retail customer trends point to the continued importance of physical store locations for merchants. In addition to preferring the brick-and-mortar experience for some products, customers are drawn in by on-hand merchandise and the convenience and novel experiences offered by <a href=\"https:\/\/www.retailpro.com\/Solutions\" target=\"_self\" class=\"dnautolink\">retail technology<\/a>. As multichannel strategies continue to merge into integrated marketing approaches, even previously online-only sellers&nbsp;are beginning to <a href=\"http:\/\/www.financialpost.com\/markets\/news\/Future+Looks+Bright+Brick+Mortar+Retail\/9544679\/story.html\" target=\"_blank\">seek store space<\/a> to take advantage of diversified opportunities, The Financial Post explained.<\/p>\n<p>It&#039;s not just about having a store front, of course. Merchants need to find the right brick-and-mortar presence for their brand and customer base. For example, The Globe and Mail described how mid-rise project developers consider demographics and seek <a href=\"http:\/\/www.theglobeandmail.com\/report-on-business\/industry-news\/property-report\/building-mid-rise-retail-at-street-level-critical-to-success\/article17066893\/\" target=\"_blank\">corresponding retailers<\/a> to create the right overall experience in their completed projects.<\/p>\n<p>&quot;If you match the location with destination retailers, you can create character,&quot; Jason Lester, chief operating officer of Dundee Realty Corporation, told the news source. &quot;Our strategy and approach is to define the type of retail that will go in on the ground floor.&quot;<\/p>\n<p>In addition to integrated projects like Lester&#039;s development, merchants can draw on retail customer trends and business intelligence to identify areas where they&#039;ll be most competitive and isolate strategies that will appeal to targeted demographics.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Online commerce may have made significant gains, but retail customer trends point to the continued importance of physical store locations for merchants. <a href=\"https:\/\/www.retailpro.com\/News\/blog\/index.php\/2014\/03\/03\/location-location-location\/\">Continue reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":7,"featured_media":1673191,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[49,50],"tags":[],"class_list":["post-1673190","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-retail-customer-business-intelligence","category-retail-merchandising-and-marketing"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.retailpro.com\/News\/blog\/index.php\/wp-json\/wp\/v2\/posts\/1673190","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.retailpro.com\/News\/blog\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.retailpro.com\/News\/blog\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.retailpro.com\/News\/blog\/index.php\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/www.retailpro.com\/News\/blog\/index.php\/wp-json\/wp\/v2\/comments?post=1673190"}],"version-history":[{"count":0,"href":"https:\/\/www.retailpro.com\/News\/blog\/index.php\/wp-json\/wp\/v2\/posts\/1673190\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.retailpro.com\/News\/blog\/index.php\/wp-json\/wp\/v2\/media\/1673191"}],"wp:attachment":[{"href":"https:\/\/www.retailpro.com\/News\/blog\/index.php\/wp-json\/wp\/v2\/media?parent=1673190"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.retailpro.com\/News\/blog\/index.php\/wp-json\/wp\/v2\/categories?post=1673190"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.retailpro.com\/News\/blog\/index.php\/wp-json\/wp\/v2\/tags?post=1673190"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}