{"id":1673192,"date":"2014-03-03T05:11:53","date_gmt":"2014-03-03T13:11:53","guid":{"rendered":"http:\/\/www.retailpro.com\/News\/blog\/index.php\/2014\/03\/03\/five-retail-marketing-trends-for-2014\/"},"modified":"2014-03-03T05:11:53","modified_gmt":"2014-03-03T13:11:53","slug":"five-retail-marketing-trends-for-2014","status":"publish","type":"post","link":"https:\/\/www.retailpro.com\/News\/blog\/index.php\/2014\/03\/03\/five-retail-marketing-trends-for-2014\/","title":{"rendered":"Five retail marketing trends for 2014"},"content":{"rendered":"

From omnichannel marketing to the customer experience, several buzzwords have emerged in the retail industry<\/a> as key developments for the coming year. Merchants are focusing on ways to integrate their technology and operations across channels to create seamless customer experiences.<\/p>\n

"2014 will not be the year for retailers to become complacent. As consumers seek a richer, more personal shopping experience, retailers need to be a few steps ahead<\/a> and look for new ways to remain relevant to customers," said Scott Gillies, director of retail at Manhattan Associates.<\/p>\n

To stay competitive, retailers should keep an eye on retail business intelligence<\/a>, such as the following trends:<\/p>\n

    \n
  1. Greater degrees of personalization and targeted marketing. Retailers are using data analytics and retail technology<\/a> to send promotions to individuals based on their shopping history and preferences. The Manhattan Associates noted that multiple channels for engagement, particularly online and mobile platforms, provide greater opportunities for merchants to collect information about their customers. By integrating this data into a single management system, retailers can optimize their marketing campaigns and plan better inventory strategies.<\/li>\n
  2. Faster fulfillment and delivery. With customers more interested in shopping online, merchants are finding ways to get purchases to consumers more efficiently. The Washington Post mentioned the rise of one-day delivery services<\/a>, even among small "mom-and-pop" retailers. To keep these faster transactions possible, the Manhattan Associates said, retailers need technological solutions that provide comprehensive, up-to-date information about their inventory.<\/li>\n
  3. Social shopping and engagement. Merchants have already explored social media channels for advertising and establishing their brand image. The next step will be for retailers to offer options to purchase items directly through these channels, experts predicted. Chain Store Age also suggested merchants will take advantage of virtual currencies<\/a> to create a more seamless shopping experiences on social networks.<\/li>\n
  4. Outlets and physical storefronts. According to The Washington Post, outlets are the fastest-growing sector of the retail industry right now, and they're moving to major cities. Other stores are using retail intelligence to make the most of physical locations. For example, the source explained that exercise apparel merchants are capitalizing on proximity to fitness centers for a steady customer base.<\/li>\n
  5. Experience and service-oriented. Merchants are offering exciting shopping experiences with retail technology and other perks. Retailers hoping to draw in families are adding attractions like Ferris wheels, and others are turning to services that can't be provided online, like hair salons and specialty restaurants, The Washington Post reported.<\/li>\n<\/ol>\n","protected":false},"excerpt":{"rendered":"

    From omnichannel marketing to the customer experience, several buzzwords have emerged in the retail industry as key developments for the coming year. Continue reading →<\/span><\/a><\/p>\n","protected":false},"author":7,"featured_media":1673193,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[50],"tags":[],"class_list":["post-1673192","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-retail-merchandising-and-marketing"],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t