{"id":1673205,"date":"2014-03-05T11:43:44","date_gmt":"2014-03-05T19:43:44","guid":{"rendered":"http:\/\/www.retailpro.com\/News\/blog\/index.php\/2014\/03\/05\/5-keys-to-omnichannel-marketing-success\/"},"modified":"2014-03-05T11:43:44","modified_gmt":"2014-03-05T19:43:44","slug":"5-keys-to-omnichannel-marketing-success","status":"publish","type":"post","link":"https:\/\/www.retailpro.com\/News\/blog\/index.php\/2014\/03\/05\/5-keys-to-omnichannel-marketing-success\/","title":{"rendered":"5 keys to omnichannel marketing success"},"content":{"rendered":"

In the competitive world of retail marketing, merchants need to make use of multiple channels to engage customers and drive sales. Consumers are coming to expect multichannel retail as a given<\/a>, PricewaterhouseCoopers explained, especially as technology becomes more prominent and integrated across their day-to-day activities. Retailers who want to gain a competitive edge are now seeking ways to create fluid, consistent experiences across channels. Here are five key strategies to make the most out of multiple commerce channels:<\/p>\n

    \n
  1. Integrate. Consolidating data<\/a>, such as from CRM and Web operations, with comprehensive retail management software<\/a> allows retailers to conduct better reports, Multichannel Merchant noted. This, in turn, leads to greater business intelligence opportunities. <\/li>\n
  2. Standardize. Customers are looking for a consistent experience, regardless of the platform they use to shop. Processes, prices and branding should be the same across devices and channels.<\/li>\n
  3. Measure. To optimize marketing campaigns, merchants must be able to assess the outcome of their initiatives. The source recommended checking ROI for each conversion effort.<\/li>\n
  4. Personalize. Customized promotions based on retail customer intelligence<\/a> are increasingly common and greatly effective. Retailers should pursue these targeted campaigns while ensuring personal data is protected, advised PwC. <\/li>\n
  5. Empower. Technology gives employees great resources to provide more informed service to customers. To maintain accuracy across channels, associates and customers must have real-time access to updated inventory and product information.<\/li>\n<\/ol>\n","protected":false},"excerpt":{"rendered":"

    In the competitive world of retail marketing, merchants need to make use of multiple channels to engage customers and drive sales. Continue reading →<\/span><\/a><\/p>\n","protected":false},"author":7,"featured_media":1673206,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[50],"tags":[],"class_list":["post-1673205","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-retail-merchandising-and-marketing"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.retailpro.com\/News\/blog\/index.php\/wp-json\/wp\/v2\/posts\/1673205","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.retailpro.com\/News\/blog\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.retailpro.com\/News\/blog\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.retailpro.com\/News\/blog\/index.php\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/www.retailpro.com\/News\/blog\/index.php\/wp-json\/wp\/v2\/comments?post=1673205"}],"version-history":[{"count":0,"href":"https:\/\/www.retailpro.com\/News\/blog\/index.php\/wp-json\/wp\/v2\/posts\/1673205\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.retailpro.com\/News\/blog\/index.php\/wp-json\/wp\/v2\/media\/1673206"}],"wp:attachment":[{"href":"https:\/\/www.retailpro.com\/News\/blog\/index.php\/wp-json\/wp\/v2\/media?parent=1673205"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.retailpro.com\/News\/blog\/index.php\/wp-json\/wp\/v2\/categories?post=1673205"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.retailpro.com\/News\/blog\/index.php\/wp-json\/wp\/v2\/tags?post=1673205"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}