{"id":1673207,"date":"2014-03-05T11:23:42","date_gmt":"2014-03-05T19:23:42","guid":{"rendered":"http:\/\/www.retailpro.com\/News\/blog\/index.php\/2014\/03\/05\/gathering-information-about-in-store-shopping-habits\/"},"modified":"2014-03-05T11:23:42","modified_gmt":"2014-03-05T19:23:42","slug":"gathering-information-about-in-store-shopping-habits","status":"publish","type":"post","link":"https:\/\/www.retailpro.com\/News\/blog\/index.php\/2014\/03\/05\/gathering-information-about-in-store-shopping-habits\/","title":{"rendered":"Gathering information about in-store shopping habits"},"content":{"rendered":"<p><a href=\"https:\/\/www.retailpro.com\/Solutions\" target=\"_self\" class=\"dnautolink\">Ecommerce software<\/a> enables retailers to collect a wealth of information about their shoppers so they can develop more personalized marketing efforts and improve business intelligence. With the expansion of mobile technology and <a href=\"https:\/\/www.retailpro.com\/Solutions\" target=\"_self\" class=\"dnautolink\">retail management systems<\/a>, merchants can pursue similar insights about their in-store shoppers.<\/p>\n<p>In an article for SAP.com, Rick Dutta, CEO of NetVisionIX, described how retailers can <a href=\"http:\/\/blogs.sap.com\/innovation\/industries\/click-enter-applying-online-techniques-store-retail-sales-01241874\" target=\"_blank\">collect valuable data<\/a> about shopping habits as customers browse their aisles and make purchases. For example, stores that offer free Wi-Fi services can derive insights about in-store movement, Dutta explained. Tracking IP addresses can also yield information about the number of customers, busy traffic times and return frequency for loyal patrons. Aside from Wi-Fi, retailers can use technology such as iBeacons, in-store sensors and mobile check-in apps to collect information about on-site customers.<\/p>\n<p>Merchants can analyze this data to improve their <a href=\"https:\/\/www.retailpro.com\/Solutions\" target=\"_self\" class=\"dnautolink\">store operations<\/a>, such as&nbsp;planning for busy times with additional staff or optimizing their displays. They can also use location-based data to send targeted promotions to customers in real time. According to&nbsp;MDG Advertising, <a href=\"http:\/\/www.mdgadvertising.com\/blog\/the-future-of-proximity-micro-location-marketing-infographic\/\" target=\"_blank\">72 percent of customers<\/a> respond to marketing messages they receive when they&#039;re in close proximity to the retailer and 53 percent are more likely to engage with advertising when it is location-based.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ecommerce software enables retailers to collect a wealth of information about their shoppers so they can develop more personalized marketing efforts and improve business intelligence. <a href=\"https:\/\/www.retailpro.com\/News\/blog\/index.php\/2014\/03\/05\/gathering-information-about-in-store-shopping-habits\/\">Continue reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":7,"featured_media":1673208,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[49],"tags":[],"class_list":["post-1673207","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-retail-customer-business-intelligence"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.retailpro.com\/News\/blog\/index.php\/wp-json\/wp\/v2\/posts\/1673207","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.retailpro.com\/News\/blog\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.retailpro.com\/News\/blog\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.retailpro.com\/News\/blog\/index.php\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/www.retailpro.com\/News\/blog\/index.php\/wp-json\/wp\/v2\/comments?post=1673207"}],"version-history":[{"count":0,"href":"https:\/\/www.retailpro.com\/News\/blog\/index.php\/wp-json\/wp\/v2\/posts\/1673207\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.retailpro.com\/News\/blog\/index.php\/wp-json\/wp\/v2\/media\/1673208"}],"wp:attachment":[{"href":"https:\/\/www.retailpro.com\/News\/blog\/index.php\/wp-json\/wp\/v2\/media?parent=1673207"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.retailpro.com\/News\/blog\/index.php\/wp-json\/wp\/v2\/categories?post=1673207"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.retailpro.com\/News\/blog\/index.php\/wp-json\/wp\/v2\/tags?post=1673207"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}