{"id":1673207,"date":"2014-03-05T11:23:42","date_gmt":"2014-03-05T19:23:42","guid":{"rendered":"http:\/\/www.retailpro.com\/News\/blog\/index.php\/2014\/03\/05\/gathering-information-about-in-store-shopping-habits\/"},"modified":"2014-03-05T11:23:42","modified_gmt":"2014-03-05T19:23:42","slug":"gathering-information-about-in-store-shopping-habits","status":"publish","type":"post","link":"https:\/\/www.retailpro.com\/News\/blog\/index.php\/2014\/03\/05\/gathering-information-about-in-store-shopping-habits\/","title":{"rendered":"Gathering information about in-store shopping habits"},"content":{"rendered":"

Ecommerce software<\/a> enables retailers to collect a wealth of information about their shoppers so they can develop more personalized marketing efforts and improve business intelligence. With the expansion of mobile technology and retail management systems<\/a>, merchants can pursue similar insights about their in-store shoppers.<\/p>\n

In an article for SAP.com, Rick Dutta, CEO of NetVisionIX, described how retailers can collect valuable data<\/a> about shopping habits as customers browse their aisles and make purchases. For example, stores that offer free Wi-Fi services can derive insights about in-store movement, Dutta explained. Tracking IP addresses can also yield information about the number of customers, busy traffic times and return frequency for loyal patrons. Aside from Wi-Fi, retailers can use technology such as iBeacons, in-store sensors and mobile check-in apps to collect information about on-site customers.<\/p>\n

Merchants can analyze this data to improve their store operations<\/a>, such as planning for busy times with additional staff or optimizing their displays. They can also use location-based data to send targeted promotions to customers in real time. According to MDG Advertising, 72 percent of customers<\/a> respond to marketing messages they receive when they're in close proximity to the retailer and 53 percent are more likely to engage with advertising when it is location-based.<\/p>\n","protected":false},"excerpt":{"rendered":"

Ecommerce software enables retailers to collect a wealth of information about their shoppers so they can develop more personalized marketing efforts and improve business intelligence. Continue reading →<\/span><\/a><\/p>\n","protected":false},"author":7,"featured_media":1673208,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[49],"tags":[],"class_list":["post-1673207","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-retail-customer-business-intelligence"],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t