{"id":1673231,"date":"2014-03-12T07:04:04","date_gmt":"2014-03-12T14:04:04","guid":{"rendered":"http:\/\/www.retailpro.com\/News\/blog\/index.php\/2014\/03\/12\/fashion-retail-takes-advantage-of-mobile-apps\/"},"modified":"2014-03-12T07:04:04","modified_gmt":"2014-03-12T14:04:04","slug":"fashion-retail-takes-advantage-of-mobile-apps","status":"publish","type":"post","link":"https:\/\/www.retailpro.com\/News\/blog\/index.php\/2014\/03\/12\/fashion-retail-takes-advantage-of-mobile-apps\/","title":{"rendered":"Fashion retail takes advantage of mobile apps"},"content":{"rendered":"<p>From ecommerce websites to in-store <a href=\"https:\/\/www.retailpro.com\/Solutions\" target=\"_self\" class=\"dnautolink\">retail technology<\/a>, merchants are turning to creative ideas to improve the customer experience and their bottom line. Mobile apps offer a number of opportunities for retail marketing, and merchants are jumping on board with a number of exciting services that engage consumers to ultimately encourage purchases.&nbsp;<\/p>\n<p>Fashion retailers find mobile apps particularly advantageous as a way to tap into social discussions about clothing trends to draw customers. The Guardian described a number of <a href=\"http:\/\/www.theguardian.com\/technology\/2014\/mar\/04\/essential-fashion-retail-apps\" target=\"_blank\">interactive apps<\/a> with which users can &quot;like&quot; a photo or add it to their profile page. The idea is that eventually they&#039;ll be more likely to purchase the item. For example, LIKEtoKNOW.it makes it easier for consumers to track down the clothes their favorite style bloggers are wearing, the source added.<\/p>\n<p>To optimize end-user&nbsp;mobile apps, merchants should be aware of the latest retail customer trends and preferences regarding mobile engagement. The Financial Times emphasized the importance of making sure mobile apps offer <a href=\"http:\/\/www.ft.com\/intl\/cms\/s\/0\/11799596-a2f3-11e3-9685-00144feab7de.html#axzz2v7aAVDpf\" target=\"_blank\">relevant services and value<\/a> to shoppers. Apps should be designed with shoppers&#039; habits and preferences in mind so that marketing opportunities are complemented by increased convenience and exciting options.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>From ecommerce websites to in-store retail technology, merchants are turning to creative ideas to improve the customer experience and their bottom line. <a href=\"https:\/\/www.retailpro.com\/News\/blog\/index.php\/2014\/03\/12\/fashion-retail-takes-advantage-of-mobile-apps\/\">Continue reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":7,"featured_media":1673232,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[45],"tags":[],"class_list":["post-1673231","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-specialty-retail-industry-trends"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.retailpro.com\/News\/blog\/index.php\/wp-json\/wp\/v2\/posts\/1673231","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.retailpro.com\/News\/blog\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.retailpro.com\/News\/blog\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.retailpro.com\/News\/blog\/index.php\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/www.retailpro.com\/News\/blog\/index.php\/wp-json\/wp\/v2\/comments?post=1673231"}],"version-history":[{"count":0,"href":"https:\/\/www.retailpro.com\/News\/blog\/index.php\/wp-json\/wp\/v2\/posts\/1673231\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.retailpro.com\/News\/blog\/index.php\/wp-json\/wp\/v2\/media\/1673232"}],"wp:attachment":[{"href":"https:\/\/www.retailpro.com\/News\/blog\/index.php\/wp-json\/wp\/v2\/media?parent=1673231"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.retailpro.com\/News\/blog\/index.php\/wp-json\/wp\/v2\/categories?post=1673231"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.retailpro.com\/News\/blog\/index.php\/wp-json\/wp\/v2\/tags?post=1673231"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}