{"id":1673259,"date":"2014-03-18T07:09:00","date_gmt":"2014-03-18T14:09:00","guid":{"rendered":"http:\/\/www.retailpro.com\/News\/blog\/index.php\/2014\/03\/18\/focus-on-omnichannel-retail-strategy-bolsters-customer-loyalty\/"},"modified":"2014-03-18T07:09:00","modified_gmt":"2014-03-18T14:09:00","slug":"focus-on-omnichannel-retail-strategy-bolsters-customer-loyalty","status":"publish","type":"post","link":"https:\/\/www.retailpro.com\/News\/blog\/index.php\/2014\/03\/18\/focus-on-omnichannel-retail-strategy-bolsters-customer-loyalty\/","title":{"rendered":"Focus on omnichannel retail strategy bolsters customer loyalty"},"content":{"rendered":"

In the digital age, consumers expect more from retailers online, in-store and via mobile, making an omnichannel approach a major boon to improving services. Having a streamlined retail technology<\/a> setup will attract customers, especially the younger crowd, and help bring in more sales and repeat shoppers.<\/p>\n

Omnichannel strategies allow consumers to seamlessly take their shopping experience from one platform to the next, and 84 percent of retailers believe this is key to create a consistent experience<\/a> for shoppers, according to TeleTech. Many of the consumers who fall in line with this sentiment are in their 30s and younger. A recent survey of retail customer trends conducted by Retail Pro International and Merchant Warehouse revealed that 53 percent of millennials<\/a> prefer seamless shopping experiences across multiple channels.<\/p>\n

Combining various channels  – computers, smartphones, tablets and brick-and-mortar stores – streamlines marketing and sales. This allows customers to research a product on their smartphones, see it in person at a store and then make a purchase from their computer without any gaps in service. Marketing Interactive reported that more shoppers are using brick-and-mortar locations<\/a> more like showrooms so they can "try before they buy" in person before deciding to purchase it.<\/p>\n","protected":false},"excerpt":{"rendered":"

In the digital age, consumers expect more from retailers\u00a0online, in-store and via mobile, making an omnichannel approach a major boon to improving services. Continue reading →<\/span><\/a><\/p>\n","protected":false},"author":7,"featured_media":1673260,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[49],"tags":[],"class_list":["post-1673259","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-retail-customer-business-intelligence"],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t