{"id":1673328,"date":"2014-04-09T11:45:16","date_gmt":"2014-04-09T18:45:16","guid":{"rendered":"http:\/\/www.retailpro.com\/News\/blog\/index.php\/2014\/04\/09\/keep-up-with-fast-changing-online-luxury-retail-trends\/"},"modified":"2014-04-09T11:45:16","modified_gmt":"2014-04-09T18:45:16","slug":"keep-up-with-fast-changing-online-luxury-retail-trends","status":"publish","type":"post","link":"https:\/\/www.retailpro.com\/News\/blog\/index.php\/2014\/04\/09\/keep-up-with-fast-changing-online-luxury-retail-trends\/","title":{"rendered":"Keep up with fast-changing online luxury retail trends"},"content":{"rendered":"<p>Consumers who shop in the luxury retail sector may expect more from online retailers in terms of shopping experience, <a href=\"https:\/\/www.retailpro.com\/Solutions\" target=\"_self\" class=\"dnautolink\">ecommerce software<\/a> and <a href=\"https:\/\/www.retailpro.com\/Solutions\" target=\"_self\" class=\"dnautolink\">point of sale<\/a> offerings, among other factors. A recent McKinsey survey looked into trends among this consumer demographic in the study <a href=\"http:\/\/csi.mckinsey.com\/Home\/Knowledge_by_topic\/Luxury_goods\/Digital_luxury_2013.aspx\">&quot;Digital Luxury Experience: Keeping up with Changing Customers.&quot;<\/a><\/p>\n<p>The report revealed that online &quot;window shopping&quot; influences purchase decisions for more than 45 percent of luxury consumers, and researchers indicated this trend will continue to increase in coming months and years.<\/p>\n<p>&quot;Most shoppers may remain reluctant to purchase more expensive and custom products online, preferring to see them and touch them first,&quot; wrote McKinsey analysts, &quot;but&nbsp;many will compare product features and prices online before settling on one to buy and choosing a retailer.&quot;<\/p>\n<p>The researchers found that roughly three-fourths of luxury shoppers own smartphones&nbsp;and half own tablets, making it important for retailers to develop a streamlined omnichannel experience that can take users from their smartphones to their PCs to brick-and-mortar stores. For instance, allowing shoppers to add items to their digital shopping cart via a mobile device and having the selection ready for in-store pickup could give retailers an advantage&nbsp;in&nbsp;securing luxury sales.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Consumers who shop in the luxury retail sector may expect more from online retailers in terms of shopping experience, ecommerce software and point of sale offerings,\u00a0among other factors. <a href=\"https:\/\/www.retailpro.com\/News\/blog\/index.php\/2014\/04\/09\/keep-up-with-fast-changing-online-luxury-retail-trends\/\">Continue reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":7,"featured_media":1673329,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[49],"tags":[],"class_list":["post-1673328","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-retail-customer-business-intelligence"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.retailpro.com\/News\/blog\/index.php\/wp-json\/wp\/v2\/posts\/1673328","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.retailpro.com\/News\/blog\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.retailpro.com\/News\/blog\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.retailpro.com\/News\/blog\/index.php\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/www.retailpro.com\/News\/blog\/index.php\/wp-json\/wp\/v2\/comments?post=1673328"}],"version-history":[{"count":0,"href":"https:\/\/www.retailpro.com\/News\/blog\/index.php\/wp-json\/wp\/v2\/posts\/1673328\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.retailpro.com\/News\/blog\/index.php\/wp-json\/wp\/v2\/media\/1673329"}],"wp:attachment":[{"href":"https:\/\/www.retailpro.com\/News\/blog\/index.php\/wp-json\/wp\/v2\/media?parent=1673328"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.retailpro.com\/News\/blog\/index.php\/wp-json\/wp\/v2\/categories?post=1673328"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.retailpro.com\/News\/blog\/index.php\/wp-json\/wp\/v2\/tags?post=1673328"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}