{"id":1673366,"date":"2014-04-23T11:05:08","date_gmt":"2014-04-23T18:05:08","guid":{"rendered":"http:\/\/www.retailpro.com\/News\/blog\/index.php\/2014\/04\/23\/new-emarketer-study-reveals-trends-in-ecommerce-sales\/"},"modified":"2014-04-23T11:05:08","modified_gmt":"2014-04-23T18:05:08","slug":"new-emarketer-study-reveals-trends-in-ecommerce-sales","status":"publish","type":"post","link":"https:\/\/www.retailpro.com\/News\/blog\/index.php\/2014\/04\/23\/new-emarketer-study-reveals-trends-in-ecommerce-sales\/","title":{"rendered":"New eMarketer study reveals trends in ecommerce sales"},"content":{"rendered":"<p>The ecommerce sector of retail in the U.S. is growing, and the latest reports from eMarketer show&nbsp;that the rise in online shopping is evenly spread among various categories. In 2013, <a href=\"http:\/\/www.emarketer.com\/Article.aspx?R=1010756\">the overall retail market was worth $4.53 trillion<\/a>, and is expected to grow by 4.4 percent in 2014 to about $4.732 trillion, as reported in&nbsp;eMarketer&#039;s first benchmark study of retail sales.<\/p>\n<p>According to <a href=\"http:\/\/www.emarketer.com\/Articles\/Print.aspx?R=1010759\">the latest ecommerce report from eMarketer<\/a>, online sales will remain consistent for the next few years. In the category of apparel and accessories, ecommerce sales were worth $44.7 billion in 2013, accounting for 17.1 percent of total sales, and they&#039;re estimated to reach $52 billion this year. By 2018, eMarketer predicts this category will bring in $86 billion. While this number seems high, it will actually only be a modest increase compared to the overall retail sales for clothing and accessories, making up 17.5 percent of total sales in 2018.<\/p>\n<p>Retailers can ensure their online sales numbers stay in line with projections by focusing on marketing and making sure their <a href=\"https:\/\/www.retailpro.com\/Solutions\" target=\"_self\" class=\"dnautolink\">ecommerce software<\/a> provides the features and support customers want from their online shopping experience. Offering a variety of payment and shipping options at the <a href=\"https:\/\/www.retailpro.com\/Solutions\" target=\"_self\" class=\"dnautolink\">point of sale<\/a>, for instance, could lead to more sales.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The ecommerce sector of retail in the U.S. is growing, and the latest reports from eMarketer show\u00a0that the rise in online shopping is evenly spread among various categories. <a href=\"https:\/\/www.retailpro.com\/News\/blog\/index.php\/2014\/04\/23\/new-emarketer-study-reveals-trends-in-ecommerce-sales\/\">Continue reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":7,"featured_media":1673367,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[46],"tags":[],"class_list":["post-1673366","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-e-commerce"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.retailpro.com\/News\/blog\/index.php\/wp-json\/wp\/v2\/posts\/1673366","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.retailpro.com\/News\/blog\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.retailpro.com\/News\/blog\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.retailpro.com\/News\/blog\/index.php\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/www.retailpro.com\/News\/blog\/index.php\/wp-json\/wp\/v2\/comments?post=1673366"}],"version-history":[{"count":0,"href":"https:\/\/www.retailpro.com\/News\/blog\/index.php\/wp-json\/wp\/v2\/posts\/1673366\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.retailpro.com\/News\/blog\/index.php\/wp-json\/wp\/v2\/media\/1673367"}],"wp:attachment":[{"href":"https:\/\/www.retailpro.com\/News\/blog\/index.php\/wp-json\/wp\/v2\/media?parent=1673366"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.retailpro.com\/News\/blog\/index.php\/wp-json\/wp\/v2\/categories?post=1673366"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.retailpro.com\/News\/blog\/index.php\/wp-json\/wp\/v2\/tags?post=1673366"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}