{"id":1673394,"date":"2014-05-01T11:49:48","date_gmt":"2014-05-01T18:49:48","guid":{"rendered":"http:\/\/www.retailpro.com\/News\/blog\/index.php\/2014\/05\/01\/internet-of-things-may-shape-future-of-ecommerce\/"},"modified":"2014-05-01T11:49:48","modified_gmt":"2014-05-01T18:49:48","slug":"internet-of-things-may-shape-future-of-ecommerce","status":"publish","type":"post","link":"https:\/\/www.retailpro.com\/News\/blog\/index.php\/2014\/05\/01\/internet-of-things-may-shape-future-of-ecommerce\/","title":{"rendered":"Internet of Things may shape future of ecommerce"},"content":{"rendered":"<p><a href=\"https:\/\/www.retailpro.com\/Solutions\/\" target=\"_self\" class=\"dnautolink\">Retail analytics<\/a> can help improve marketing strategies and ensure businesses are following the best paths to secure sales and repeat customers. As more consumers and businesses use a larger variety of electronic devices, it&#039;s important to take all these channels into consideration when compiling data.<\/p>\n<p>This network of Internet-enabled devices, often known as &quot;the Internet of Things,&quot; holds the potential to influence marketing strategies in many ways. According to Marketing Magazine, there are <a href=\"https:\/\/www.retailpro.com\/Solutions\" target=\"_self\" class=\"dnautolink\">ecommerce software<\/a> offerings that allow retailers to <a href=\"http:\/\/www.marketingmagazine.co.uk\/article\/1291627\/internet-things-means-marketers\">collect data about their customers<\/a>, which could help to personalize the shopping experience. This trend will likely continue upward as technology becomes more connected.<\/p>\n<p>Retail Gazette reported that experts have projected the total number of <a href=\"http:\/\/www.retailgazette.co.uk\/articles\/11420-the-internet-of-things-in-retail-disruptor-or-distraction\">connected devices in use<\/a> to reach 75 billion by 2020. At the same time, the Internet of Things is expected to grow 31 percent annually, which means <a href=\"https:\/\/www.retailpro.com\/Solutions\" target=\"_self\" class=\"dnautolink\">retail management software<\/a> should be leveraged to take advantage of this trend.<\/p>\n<p>Retailers can track which devices their customers use to browse their ecommerce stores and versus&nbsp;which they use to make purchases. Armed with this data, businesses can determine which channels should emphasize&nbsp;the site experience and which need more attention to be placed on the <a href=\"https:\/\/www.retailpro.com\/Solutions\" target=\"_self\" class=\"dnautolink\">point of sale<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Retail analytics can help improve marketing strategies and ensure businesses are following the best paths to secure sales and repeat customers. <a href=\"https:\/\/www.retailpro.com\/News\/blog\/index.php\/2014\/05\/01\/internet-of-things-may-shape-future-of-ecommerce\/\">Continue reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":7,"featured_media":1673395,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[46],"tags":[],"class_list":["post-1673394","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-e-commerce"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.retailpro.com\/News\/blog\/index.php\/wp-json\/wp\/v2\/posts\/1673394","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.retailpro.com\/News\/blog\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.retailpro.com\/News\/blog\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.retailpro.com\/News\/blog\/index.php\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/www.retailpro.com\/News\/blog\/index.php\/wp-json\/wp\/v2\/comments?post=1673394"}],"version-history":[{"count":0,"href":"https:\/\/www.retailpro.com\/News\/blog\/index.php\/wp-json\/wp\/v2\/posts\/1673394\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.retailpro.com\/News\/blog\/index.php\/wp-json\/wp\/v2\/media\/1673395"}],"wp:attachment":[{"href":"https:\/\/www.retailpro.com\/News\/blog\/index.php\/wp-json\/wp\/v2\/media?parent=1673394"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.retailpro.com\/News\/blog\/index.php\/wp-json\/wp\/v2\/categories?post=1673394"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.retailpro.com\/News\/blog\/index.php\/wp-json\/wp\/v2\/tags?post=1673394"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}