{"id":1673497,"date":"2014-10-28T09:56:40","date_gmt":"2014-10-28T16:56:40","guid":{"rendered":"http:\/\/www.retailpro.com\/News\/blog\/index.php\/2014\/10\/28\/whats-in-store-for-retail-in-2015\/"},"modified":"2014-10-28T09:56:40","modified_gmt":"2014-10-28T16:56:40","slug":"whats-in-store-for-retail-in-2015","status":"publish","type":"post","link":"https:\/\/www.retailpro.com\/News\/blog\/index.php\/2014\/10\/28\/whats-in-store-for-retail-in-2015\/","title":{"rendered":"What’s in store for retail in 2015?"},"content":{"rendered":"

Radio-frequency identification technology, new POS software<\/a> security features, omnichannel distribution and a wealth of other factors are all taken into account when retail professionals think about what's in store for next year. <\/p>\n

Although the merchandising<\/a> landscape was shaken by the explosiveness of the Internet near the turn of the century, the organized chaos that ensued as largely dissipated. That doesn't mean technology won't have an impact on the retail industry<\/a> next year. <\/p>\n

Focusing on what the customer wants<\/strong>
\nRetail Customer Experience contributor James Bickers noted some enterprise leaders don't know how to regard trends appropriately<\/a>. Whenever a buzzword comes to mind, such as "beacons" or "app," some professionals may be to eager to jump the gun. In other words, don't develop a mobile applications unless your customers asked for it. Believe it or not, there are some companies for which it wouldn't make sense to develop and launch such software. <\/p>\n

So, what do consumers want? Bickers referenced a survey conducted by the magazine, acknowledging a number of key points:<\/p>\n