{"id":1673537,"date":"2014-12-10T21:01:08","date_gmt":"2014-12-11T05:01:08","guid":{"rendered":"http:\/\/www.retailpro.com\/News\/blog\/?p=1673537"},"modified":"2014-12-10T21:03:31","modified_gmt":"2014-12-11T05:03:31","slug":"same-day-delivery-a-gift-to-holiday-shoppers","status":"publish","type":"post","link":"https:\/\/www.retailpro.com\/News\/blog\/index.php\/2014\/12\/10\/same-day-delivery-a-gift-to-holiday-shoppers\/","title":{"rendered":"Same-Day Delivery a Gift to Holiday Shoppers"},"content":{"rendered":"

The omnichannel is evolving further this holiday season, as online shoppers will be able take advantage of same-day delivery at several large retail chains as well as several malls. The idea is to combine the benefits of e-commerce\u00a0\u2014 24 hour availability and convenience \u2014 with those of brick and mortar \u2014 namely, immediate gratification.<\/p>\n

\"Online<\/a>

Online ordering and same day delivery helps retailers compete against Amazon.<\/p><\/div>\n

Two retailers, Macy\u2019s and Bloomingdales, have launched same day delivery for their online customers who live within a 15-mile radius from the store. The solution takes the click and collect model and extends it to delivery. It works like this: A shopper buys online from Macy\u2019s, for example, and selects same day delivery. Macy\u2019s collects the items and brings them to a central location within the mall. A service called Deliv picks up the order and brings it to its destination the same day the order is placed.<\/p>\n

Of course, the system requires\u00a0that either online and brick and mortars offer\u00a0the same inventory, or that the service is not provided on every item available online. Further, malls are offering this service to their retail tenants as a way to promote foot traffic in the stores; the pleasant experience the customer had online will encourage him or her to visit down the road.<\/p>\n

Deliv uses a same-day, crowd-sourced model\u00a0similar to\u00a0the car service app, Uber. However, Deliv corrals\u00a0drivers to pick up packages for delivery, rather than\u00a0customers looking for a ride.<\/p>\n

Deliv offers a welcome convenience to the mall-weary in Chicago, Houston, Los Angeles, San Francisco, San Jose, Seattle and Washington, D.C. It, like a similar service called WeDeliver, helps retailers compete directly against the same-day delivery service offered by Amazon. While Walmart is trying out a similar service, \u00a0working with third-party crowdsourced services seems to be more economical, allowing\u00a0traditional retailers to cut delivery costs and giving Amazon a run for its money. But don\u2019t count Amazon out just yet; it is testing its own fleet of trucks for same-day deliveries — and has even experimented with using taxis.<\/p>\n","protected":false},"excerpt":{"rendered":"

The omnichannel is evolving further this holiday season, as online shoppers will be able take advantage of same-day delivery at several large retail chains as well as several malls. The idea is to combine the benefits of e-commerce\u00a0\u2014 24 hour … Continue reading →<\/span><\/a><\/p>\n","protected":false},"author":12,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[46],"tags":[154,61,62],"class_list":["post-1673537","post","type-post","status-publish","format-standard","hentry","category-e-commerce","tag-e-commerce","tag-online-shopping","tag-same-day-delivery"],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t