![\"Technology](\"https:\/\/www.retailpro.com\/News\/blog\/wp-content\/uploads\/technology-has-allowed-consumers-to-reach-out-to-brands-at-any-time-and-_278_411173_0_14069495_300.jpg\")
<\/a>Technology has allowed consumers to reach out to brands at any time and from any place, and this has resulted in customers looking for more personalized interactions from retailers, as people want their patronage to be valued and appreciated.<\/p><\/div>\n
one.<\/p>\n
That means that shoppers want to find what they came for and pay in a streamlined fashion. Some might want to be addressed by name, but it seems that\u2019s not a deal breaker. What is important is getting the basics right consistently. For example, the Cisco study found 39 percent of respondents<\/a> said that greater efficiency in the shopping process (e.g., ensuring items are in stock, speeding checkout times) as the top area retailers need to improve. Compare that with the 13 percent who said a more personalized shopping experience was the #1 concern.<\/p>\n Concentrating on efficiency has two benefits. One, retailers cut costs be eliminating waste and superfluous practices. And customers get the benefit of quicker, more responsive service. Customers end up happier, and, as a result, more loyal to those stores that make shopping easier. Retailers that build agile business processes to turn these insights into value can capture a profit improvement of 15.6 percent, according to Cisco Consulting Services.<\/p>\n Combining mobile technology with the in-store experience is no longer just for early adopters \u2014 it is mainstream. The next step is integrating mobile with the technology powering the Internet of things. IoT lets shoppers connect to retail in ways that makes their shopping experiences more enjoyable, and helps retailers create relevant customer experiences.<\/p>\n Shoppers typically want to engage a technology solution if there is a benefit for them attached. Those benefits might be in terms of cost, efficiency or engagement. To meet those needs, for example, a retailer might:<\/p>\n By investing in Internet of Things technologies, some retailers are attempting to engage consumers, attract them to stores, and attempt to cross-sell and up-sell. It\u2019s yet another tool in a box that can never be too full.<\/p>\n <\/p>\n","protected":false},"excerpt":{"rendered":" Personalization is a hot topic in retail today, and retailers are paying close attention, rolling out beacon technology to track shoppers\u2019 actions, focusing marketing materials to capture their attention and encouraging customer service training. But a recent study from Cisco … Continue reading \n
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