{"id":1673732,"date":"2015-05-12T09:27:25","date_gmt":"2015-05-12T16:27:25","guid":{"rendered":"http:\/\/www.retailpro.com\/News\/blog\/?p=1673732"},"modified":"2015-05-12T09:27:25","modified_gmt":"2015-05-12T16:27:25","slug":"avoiding-the-creepy-factor-in-hyperpersonalization","status":"publish","type":"post","link":"https:\/\/www.retailpro.com\/News\/blog\/index.php\/2015\/05\/12\/avoiding-the-creepy-factor-in-hyperpersonalization\/","title":{"rendered":"Avoiding the Creepy Factor In Hyperpersonalization"},"content":{"rendered":"

Is hyper-personalization creepy or cool? A\u00a0recently released\u00a0Accenture\u00a0study, “Retail Hyperpersonalization, Creepy versus\u00a0Cool<\/a>,” \u00a0finds that the answer largely depends on which demographic you’re asking.<\/p>\n

\"While<\/a>

While customers appreciate personalization, many are concerned about their privacy.<\/p><\/div>\n

By and large, Millennials seem more into with retailers personalizing messaging. Boomers less so. For example, nearly three times more Millennials (17.2 percent) than Boomers (6.2 percent) think being reminded while shopping about needed items is \u201ccool.\u201d Also, 41 percent of Millennials say\u00a0they\u2019d welcome retailers stopping them from buying electronics that are not right or are outside their budgets.<\/p>\n

Gender influences the perception of what constitutes acceptable personalization as well. Accenture reports that 34% of male respondents think\u00a0receiving suggestions personalized to account for their families\u2019 food preferences is \u201ccreepy.\u201d However, 40% of female respondents consider that type of personalization \u201ccool.”<\/p>\n

Some forms of personalization are generally welcomed, though not universally. For example, these implementations are widely considered \u201ccool\u201d:<\/p>\n