![\"Merchants](\"https:\/\/www.retailpro.com\/News\/blog\/wp-content\/uploads\/merchants-are-implementing-innovative-retail-technology-such-as-mobile-p_278_578687_0_14097129_300.jpg\")
<\/a>Merchants are implementing innovative retail technology, such as mobile point of sale systems, to improve their marketing strategies and enhance the customer experience.<\/p><\/div>\n
Retailers that have chosen to replace standard, standalone cash registers with mPOS, and not equip salespeople with the devices as well, are missing out on a huge opportunity to increase sales.<\/p>\n
Retailers that make the move to mPOS simply as a replacement for cash registers are looking at the immediate savings, which can be significant. A tablet POS with software can be purchased for less than $100 a month, whereas a traditional POS can cost $3,000 to $7,000. That\u2019s appealing to an established merchant trying to reduce costs, or to a startup that needs cash for other investments. However, that type of implementation often falls short when it comes to inventory tracking, returns data and other ERP-type functions.<\/p>\n
Making the move to mPOS makes sense when the immediate cost savings is combined with a system that will enhance sales. Linebusting, for example, is one way the mPOS can be used to process more orders in less time. But the bigger, more lucrative means of employing mPOS is by allowing a sales associate use it to engage with customers, looking up complementary items base on current and past purchases. That engagement can significantly boost basket size.<\/p>\n
Having the proper software becomes critical; the purely mobile, modular retail management platform, Retail Pro Prism<\/span><\/a>, is equipped to replace old POS systems. Prism can record what inventory is purchased, and document it with professional, branded receipts that are either printed or emailed. That helps\u00a0retailers determine what product is in demand\u00a0—\u00a0and what is not.<\/p>\n Two years ago, PayPal\u2019s then-president David Marcus wrote in a blog posting that point-of-sale terminals would become increasingly mobile in 2013, with the traditional cash wrap starting to disappear. It hasn\u2019t happened yet, but slowly the savviest are realizing that mPOS goes far beyond line-busting, helping to improve the customer shopping experience and \u2014 by losing the cash wrap\/checkout counter \u2014 add floor space for product promotions.<\/p>\n","protected":false},"excerpt":{"rendered":" The original intent of the mobile POS systems, mPOS, was to increase customers\u2019 overall basket size. Because sales associates would be alarmed with tablets that could not only complete the checkout process but also make recommendations associated with the current … Continue reading