Last month, drugstore chain Rite Aid became the most recent retailer to deploy\u00a0beacons within their outlets. By doing so, Rite Aid became the largest retailer user of beacons in the United States, a distinction previously belonging to Macy’s. Rite Aid embarked on the strategy to provide more personalized service to customers, as well as\u00a0to push various notifications. Bluetooth-based beacons can help retailers connect in practical and profitable ways, as long as the communication is welcome and provides clear advantages for the shopper. Remember, a shopper can opt out of receiving notifications at any time — \u00a0and no matter how many beacons a retailer has it won’t make a difference if no one is receiving their signals.<\/p>\n
See\u00a0the infographic below to learn how to\u00a0make the most of your\u00a0investment in beacon technology.<\/p>\n
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