{"id":1674072,"date":"2016-05-09T16:20:39","date_gmt":"2016-05-09T23:20:39","guid":{"rendered":"http:\/\/www.retailpro.com\/News\/blog\/?p=1674072"},"modified":"2016-05-09T16:22:49","modified_gmt":"2016-05-09T23:22:49","slug":"omnirelevant-experiences-are-key-to-building-brand-loyalty","status":"publish","type":"post","link":"https:\/\/www.retailpro.com\/News\/blog\/index.php\/2016\/05\/09\/omnirelevant-experiences-are-key-to-building-brand-loyalty\/","title":{"rendered":"“Omnirelevant” Experiences Are Key to Building Brand Loyalty"},"content":{"rendered":"

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Retailers\u00a0must\u00a0deliver more effective digital interactions between consumers and their brands through omnirelevant strategies, said Globant,\u00a0a digitally native technology services company that creates digital journeys for its customers, in its quarterly\u00a0Sentinel Report<\/a>.<\/p>\n

Brands must focus on asserting and maintaining relevance to consumers, who are constantly inundated with technologies that compete for their attention, explains the report. Companies that are in tune with their users can identify important moments in the customer journey, and leverage this insight to deliver more relevant, impactful interactions.<\/div>\n

“Without awareness of the digital journey, brands will fail to impress consumers and win their trust and engagement,” said Mart\u00edn Migoya, Globant CEO and co-founder. “Focusing on relevance and quality of user interaction over quantity of touch points is at the heart of effective digital strategy. This requires consumer-centric thinking from the outset.”<\/p>\n

The report highlights five elements that must exist in equilibrium in order to achieve omnirelevance:<\/p>\n