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Do you have mobile technology that your associates can use to help find products in different store locations, or to order an out-of-stock selection? Great, but if that’s the only reason for the technology, you’re stuck in 2014.<\/p>\n
To keep up with the times and the online competitors who give your shoppers ultimate control \u2013 and attract\u00a0Millennial\u00a0shoppers \u2013 share that technology to beef up their customer experience.<\/p>\n
Here are 2 ways to do it.<\/p>\n
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1. Self-serve mobile<\/strong><\/p>\n First off, it’s an ideal way for the shopper who’s a “loner” \u2013 the one who wants nothing to do with associates and shops online for a reason!<\/p>\n A retail touchscreen lets these clients self-serve entirely. Think of it as an update to kiosk technology. This is more user-friendly, mobile and definitely full featured: Customers can search for items and complete the buying process independently.<\/p>\n And, with permissions levels easily set by your retail IT group, you can rest secure knowing shoppers won’t accidentally wonder off into your confidential retail records.<\/p>\n <\/p>\n 2. Mobile clienteling & endless aisle<\/strong><\/p>\n Second, mobile technology can not only be used to locate products by the salesperson, it can also be used by the customer and associate together, for some human suggestive selling.<\/p>\n The salesperson can use a touchscreen as a tool to share items that are in the “endless aisle,” \u2013 products available but not physically in the store. In addition, the touchscreen can be a useful aid in retail clienteling.<\/p>\n Although Millennials are known to be rather aloof with salespeople and prefer a do-it-yourself approach to shopping, they do share purchase decisions and seek input from friends and perceived experts when shopping.<\/p>\n So, an associate might find something within the “endless aisle” and share it with the customer by physically handing him or her the screen. Customers could then add the suggestion to a cart or wish list, or begin a consultative conversation with the salesperson if the product didn’t quite hit the mark. At best, it’s a sale; at worst, it’s a solid conversation starter.<\/p>\n <\/p>\n Supporting in-house mobile technology allows retailers to adapt readily to shopping preferences of consumers accustomed to taking control over their experience with online shopping.<\/p>\n Many shoppers complain of overbearing associates \u2013 when those salespeople have actually been trained to do many of the behaviors the customer finds annoying. By providing a mobile option, retailers are offering an alternative that will facilitate customer engagement in-store,\u00a0 yet has more of the independence many of today’s shoppers want.<\/p>\n <\/p>\n Want to learn about mobile POS options from Retail Pro?<\/p>\n Learn more about Retail Pro Prism<\/a><\/p>\n <\/p>\n <\/p>\n <\/p>\n","protected":false},"excerpt":{"rendered":" Do you have mobile technology that your associates can use to help find products in different store locations, or to order an out-of-stock selection? Great, but if that’s the only reason for the technology, you’re stuck in 2014. … Continue reading