{"id":1674809,"date":"2019-07-10T12:48:44","date_gmt":"2019-07-10T19:48:44","guid":{"rendered":"https:\/\/www.retailpro.com\/News\/blog\/?p=1674809"},"modified":"2019-07-10T12:56:40","modified_gmt":"2019-07-10T19:56:40","slug":"ecommerce-immersion-rpi-and-vtex-committed-to-grow-the-market-in-fashion-sports","status":"publish","type":"post","link":"https:\/\/www.retailpro.com\/News\/blog\/index.php\/2019\/07\/10\/ecommerce-immersion-rpi-and-vtex-committed-to-grow-the-market-in-fashion-sports\/","title":{"rendered":"Ecommerce Immersion: Retail Pro International and VTEX committed to grow the market in Fashion & Sports"},"content":{"rendered":"

 <\/p>\n

\"\"<\/p>\n

 <\/p>\n

Recently Retail Pro International participated in a specialized event in Mexico for the Fash\u00edon & Sports industries<\/a>.<\/p>\n

The goal was to infuse the market with insights on digital transformation processes accelerating companies around the world.<\/p>\n

 <\/p>\n

\"\"<\/p>\n

 <\/p>\n

Speakers included top brands like Under Armour, Grupo Mart\u00ed, Aldo Conti.<\/p>\n

Technology experts Grupo Ambit<\/a> and Retail Pro International also shared their experiences on marketing trends, omnichannel strategies, customer experience and best practices for better performance in ecommerce.<\/p>\n

Learn about unifying commerce with Retail Pro<\/a><\/p>\n

 <\/p>\n

\"\"<\/p>\n

 <\/p>\n

Retail Pro International CEO, Kerry Lemos, offered his vision on better customer experiences through unified commerce<\/a>, emphasizing that retailers need to go beyond the omnichannel goal, expanding their tactics to maximize ROI with better data-driven store management.<\/p>\n

The audience from different industries took notes from Lemos, who gave insights on improving operations and acting on shoppers’ demands to respond quickly to industry change and increase profitability.<\/p>\n

 <\/p>\n

\"\"<\/p>\n

 <\/p>\n

Under Armour<\/a> shared their insights on improving brand performance and creating seamless shopping experiences across ecommerce sites and marketplaces.<\/p>\n

The Aldo Conti<\/a> brand shared its tactics and experiences during the “HotSale” period, a season akin to Cyber Monday, where thousands of companies in Mexico create huge discounts exclusively in ecommerce.<\/p>\n

 <\/p>\n

\"\"<\/p>\n

 <\/p>\n

Grupo Mart\u00ed<\/a>, the leading retailer of sporting gear in Mexico, shared the story of how they began the journey toward digital transformation and its importance for the CEO\u2019s strategic plans.<\/p>\n

The sports retailer talked about breaking out of cloistered mind-sets and reallocating investments for future digital efforts.<\/p>\n

Undoubtedly, events like this, hosted out by VTEX<\/a>, are creating an increasingly powerful retail community that is changing the landscape toward unifying commerce in Mexico.<\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

    Recently Retail Pro International participated in a specialized event in Mexico for the Fash\u00edon & Sports industries. The goal was to infuse the market with insights on digital transformation processes accelerating companies around the world.     Speakers … Continue reading →<\/span><\/a><\/p>\n","protected":false},"author":7,"featured_media":1674815,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[168],"tags":[154,80,31,39,177],"class_list":["post-1674809","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-events","tag-e-commerce","tag-pos","tag-retailers","tag-trends","tag-unified-commerce"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.retailpro.com\/News\/blog\/index.php\/wp-json\/wp\/v2\/posts\/1674809","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.retailpro.com\/News\/blog\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.retailpro.com\/News\/blog\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.retailpro.com\/News\/blog\/index.php\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/www.retailpro.com\/News\/blog\/index.php\/wp-json\/wp\/v2\/comments?post=1674809"}],"version-history":[{"count":0,"href":"https:\/\/www.retailpro.com\/News\/blog\/index.php\/wp-json\/wp\/v2\/posts\/1674809\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.retailpro.com\/News\/blog\/index.php\/wp-json\/wp\/v2\/media\/1674815"}],"wp:attachment":[{"href":"https:\/\/www.retailpro.com\/News\/blog\/index.php\/wp-json\/wp\/v2\/media?parent=1674809"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.retailpro.com\/News\/blog\/index.php\/wp-json\/wp\/v2\/categories?post=1674809"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.retailpro.com\/News\/blog\/index.php\/wp-json\/wp\/v2\/tags?post=1674809"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}