{"id":1674956,"date":"2019-11-22T15:29:39","date_gmt":"2019-11-22T23:29:39","guid":{"rendered":"https:\/\/www.retailpro.com\/News\/blog\/?p=1674956"},"modified":"2019-11-22T15:29:39","modified_gmt":"2019-11-22T23:29:39","slug":"in-store-inventory-curating-to-compete-against-ecommerces-endless-aisle","status":"publish","type":"post","link":"https:\/\/www.retailpro.com\/News\/blog\/index.php\/2019\/11\/22\/in-store-inventory-curating-to-compete-against-ecommerces-endless-aisle\/","title":{"rendered":"In-store inventory: Curating to compete against ecommerce\u2019s endless aisle"},"content":{"rendered":"<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-1674948\" src=\"https:\/\/www.retailpro.com\/News\/blog\/wp-content\/uploads\/2019\/11\/curating-640.jpg\" alt=\"\" width=\"640\" height=\"440\" srcset=\"https:\/\/www.retailpro.com\/News\/blog\/wp-content\/uploads\/2019\/11\/curating-640.jpg 640w, https:\/\/www.retailpro.com\/News\/blog\/wp-content\/uploads\/2019\/11\/curating-640-300x206.jpg 300w, https:\/\/www.retailpro.com\/News\/blog\/wp-content\/uploads\/2019\/11\/curating-640-436x300.jpg 436w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>One of the most difficult things for a retailer is understanding what items to have in-store and which could be successfully handled in online as part of an endless aisle strategy.<\/p>\n<p>For brick and mortar retailers, physical in-store space is finite, and what\u2019s available must be used effectively.<\/p>\n<p>That is particularly challenging as brick and mortar retailers face the vast breadth of inventory that ecommerce competitors offer.<\/p>\n<p>However, sometimes that enormous ocean of product can overwhelm customers.<\/p>\n<p><strong>\u00a0<\/strong><\/p>\n<h3 style=\"color: #6f737b;\">Get insight into inventory<\/h3>\n<p>&nbsp;<\/p>\n<p>Traditional retailers can augment what\u2019s in-store with online offerings, but one of the highlights of being brick and mortar is the ability to offer \u201clook and feel\u201d in a curated environment.<\/p>\n<p>The \u201cinner sanctum\u201d of any retail store is the inventory area.<\/p>\n<p>Making the most of that space will save any retailer money.<\/p>\n<p>Storing inventory and supplies in a warehouse comes at a cost, especially if it eats away at display\/retail space. Off-site inventory incurs rental and transportation costs, as well.<\/p>\n<p>However, retailers must have \u201cthe right\u201d inventory on hand so shoppers don\u2019t leave stores empty-handed.<\/p>\n<p>Retail inventory management keeps the backend in line with the front-end\u2019s needs.<\/p>\n<p>Good retail management software helps you see:<\/p>\n<ul>\n<li>The quantities of each product in stock<\/li>\n<li>A sense of when reordering is necessary<\/li>\n<li>The number of items that should be ordered regularly<\/li>\n<li>Best selling items<\/li>\n<li>Items that are unpopular<\/li>\n<li>The amount of inventory on-hand is adequate<\/li>\n<li>If overstocking is a concern<\/li>\n<li>If your inventory space is not big enough<\/li>\n<\/ul>\n<p>Getting a handle on inventory management affects a business\u2019 bottom-line, allowing it not only to continue operating, but also to grow.<\/p>\n<p>Without a strong inventory management process, it\u2019s easy to lose track of stock.<\/p>\n<p>Mismanaged items are more easily stolen and seem to vanish without a trace \u2013 precisely because there is no traceability.<\/p>\n<p>In a worst-case scenario, a retailer spends money on unknowingly replacing stolen goods, while paying to store an item that was ordered to replace a product that was never actually sold.<\/p>\n<p>Additionally, not having a firm grasp on inventory levels can also mean running out of stock more easily, missing sales opportunities.<\/p>\n<p>Today, many retailers offer a buy online, pickup in store option.<\/p>\n<p>Not having inventory in sync with on-hand counts is a customer experience disaster.<\/p>\n<p>In addition to keeping accurate inventory numbers, some stock management can be handled within the product displays.<\/p>\n<p>The cost of storage depends upon the amount of inventory needed to be stored.<\/p>\n<p>Planograms, or the blueprint of a store\u2019s layout, can help retailers improve sales with visual merchandising.<\/p>\n<p>&nbsp;<\/p>\n<h3 style=\"color: #6f737b;\">Digitize the in-store experience<\/h3>\n<p>&nbsp;<\/p>\n<p>Today\u2019s shoppers are used to a much higher level of convenience, choice and accessibility than in the past, because of the influence ecommerce has had on retail.<\/p>\n<p>Therefore, it\u2019s important for stores to \u201cdigitize\u201d by providing personal recommendations, customer reviews and increased assortments, so that when customers enter a physical store, their expectations are met.<\/p>\n<p>Planograms help to arrange merchandise in a way that catches the customer\u2019s eye, organizing in a way that provides more room on your shelves, and helps estimate how much to place on the sales floor.<\/p>\n<p>Brick and mortar retailers should focus on effective use of inventory space.<\/p>\n<p>Too much is as detrimental as too little.<\/p>\n<p>By employing retail management technology to count and manage products, they can offer what customers want, when they want it, while maintaining a healthy profit margin.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; &nbsp; One of the most difficult things for a retailer is understanding what items to have in-store and which could be successfully handled in online as part of an endless aisle strategy. For brick and mortar retailers, physical in-store &hellip; <a href=\"https:\/\/www.retailpro.com\/News\/blog\/index.php\/2019\/11\/22\/in-store-inventory-curating-to-compete-against-ecommerces-endless-aisle\/\">Continue reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":13,"featured_media":1674949,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[46,44,50],"tags":[102,154,39],"class_list":["post-1674956","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-e-commerce","category-specialty-retail-management-and-operations","category-retail-merchandising-and-marketing","tag-brick-and-mortar","tag-e-commerce","tag-trends"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 4.9.8 - aioseo.com -->\n\t<meta name=\"description\" content=\"For brick and mortar retailers, physical in-store space is finite, and what\u2019s 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